20 Digital Marketing Statistics That Will Make Your Jaw Drop

Digital marketing and its trends are evolving day by day. Every business is trying to keep up with the new changes to stay ahead of its competitors. However, with so much change happening, it can be difficult to know exactly what’s working and what isn’t.

To help you make sense of it all, we’ve compiled a list of 20 digital marketing statistics that are sure to make your jaw drop.

  1. Facebook: The average American spends 40 minutes a day on Facebook
  2. Google: 91% of all internet searches are done through Google
  3. Content marketing: Companies that blog receive 97% more links to their website
  4. Email marketing: For every $1 spent on email marketing, the average return is $44.25
  5. SEO: 93% of online experiences begin with a search engine
  6. Social media: 78% of people say that the content they see on social media affects their purchasing decisions
  7. Video marketing: 52% of consumers say that watching product videos makes them more likely to buy
  8. Paid search advertising: 46% of all clicks go to the first three paid ads on the search results page
  9. Mobile marketing: 61% of consumers say they are more likely to buy from a mobile-friendly site
  10. Influencer marketing: 70% of millennial consumers are influenced by their friends when making purchasing decisions
  11. Native advertising: Native ads have an 18% higher conversion rate than banner ads
  12. Display advertising: Display ads have a 0.35% average click-through rate
  13. Affiliate marketing: Affiliate marketing spend will reach $6.8 billion by 2020
  14. Snapchat: 41% of all 18 to 34-year-olds in the US use Snapchat
  15. Instagram: 80% of users follow a business on Instagram
  16. Pinterest: 87% of Pinterest users have purchased something they saw on the platform
  17. LinkedIn: LinkedIn has over 610 million users in over 200 countries and territories
  18. Facebook advertising: Facebook ads have an average click-through rate of 0.9%
  19. Twitter advertising: The average cost per engagement for a Twitter ad is $0.02
  20. Programmatic advertising: 86% of marketers believe that programmatic will be essential to their success in the next 12 months.

How Digital Marketing Is Changed In 2022?

The changes in digital marketing are happening so rapidly that it can be difficult to keep up. However, there are a few key trends that are emerging that are sure to have a big impact in the coming years.

  1. Social media will continue to grow in importance.
  2. Video marketing will become even more popular.
  3. Influencer marketing will become more important.
  4. Native advertising will become more common.
  5. Paid search advertising will become more expensive.
  6. Mobile marketing will become even more important.
  7. Programmatic advertising will increase in popularity.
  8. Virtual reality and augmented reality will start to be used more for marketing purposes.
  9. Chatbots will become more common.
  10. The use of data will become even more important in marketing.

These are just a few of the many trends that are likely to impact digital marketing in the coming years. As the landscape continues to change, businesses will need to stay adaptable to stay ahead of the competition.


Digital marketing services baton rouge is an essential part of any business’s marketing strategy. With so much change happening, it can be difficult to keep up. However, by understanding the key trends and statistics, businesses can make sure they are prepared for the future.

What do you think will be the most important trend in digital marketing in the coming years? Let us know in the comments below!

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