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When it comes to e-commerce, your website needs to be more than just an online store; it needs to be an interactive and engaging experience as well. People are much more likely to make purchases when they feel like they’re getting the most out of their shopping experience, and we’re here to help you make that happen. This blog will walk you through the three UX elements that can make or break your e-commerce site and tell you how to implement them correctly so you can capture new customers and keep them coming back.
1) Clear calls to action
The main objective of an e-commerce site is to make sales, so a design that succeeds must be clear in its call to action. Well-designed calls to action can increase conversions by as much as 60 percent, so it’s worth investing time into creating calls to action that not only attract users but also work for them. Clear and concise CTA’s are essential for any website selling goods and services online.
2) Strategic navigation
It’s important to have a purposeful plan for where products are located on your site and how they are grouped together. This will help your users find what they need quickly and make it easier for them to go back if they forget something. A good way to test which arrangement is better is by trying out different layouts with Google Analytics’ heat map functionality. If one design generates more clicks, that is probably because it’s helping people find what they want more efficiently.
3) Minimalist Design
The whole point of online shopping is to provide customers with a simple, easy shopping experience. With that in mind, keep your design minimalist to allow users to quickly and easily find what they’re looking for. Try to avoid cluttering your site with too many details. Don’t make customers hunt for options – instead, give them everything they need in one location. Provide consistent navigation so users know exactly where they are at all times during their visit.
Conclusion
If you are going to build an e-commerce site, make sure it’s easy for your visitors to see what they want, when they want it. Remember that there is a lot of competition out there and you have to beat them at their own game in order to survive. By following these three elements, you can help your e-commerce site achieve maximum exposure while minimizing unnecessary cluttering. Good luck!
Start with hiring a good UI/UX design agency in Bangalore, which can tell you whether or not people like your site and will be able to offer feedback on all aspects of functionality.
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