Stride Post Latest News
Related Articles
Everyone wants their website to rank first on the SERP, isn’t it? But obviously, not everyone can get that spot, you need to earn it with SEO (Search Engine Optimization).
In layman’s terms, SEO are techniques to help Google and your visitors understand your website better. Based on various factors Google ranks the websites that deserve to be on the top.
As simple as it may sound, it takes time and effort to reach the top. As a consequence, whoever wants to rank better applies SEO strategies. The best SEO practices are rewarded with better rankings, whereas black hat strategies get penalized in one way or the other.
What is a Google Penalty?
A Google penalty is either a punishment for not following Google’s webmaster guidelines or a result of a Google algorithm update. Both of these penalties result in a drop in ranking and traffic.
What happens when Google Penalizes?
The consequence of any Google penalty is a drop in ranking. However, the intensity differs.
- Keyword-level penalty affects the ranking of a particular keyword.
- Directory-level penalty affects the ranking of a specific URL.
- Sitewide penalty results in a drop in the ranking of several URLs and keywords.
- In de-indexing, Google removes the domain from the Google index itself. Thus, the website does not exist for users.
If you face one of the following situations, you must consult the best SEO company in Bangalore to help you in recovering and deploying the right SEO strategies for your site.
How can you prevent Google Penalties?
Here are five effective ways to prevent the most common Google penalties.
1. Avoid Thin Content
Many businesses think more content will lead to more traffic. The only way to attract massive traffic is quality content that solves visitors’ queries. You must avoid using AI tools for generating content. Conduct proper keyword research for your business and create content that completely aligns with your keywords to reduce the bounce rate. Also, it helps Google to understand your business and the intent of the content.
2. Keyword Stuffing
Adding multiple keywords is a good SEO practice. However, when those keywords do not blend with your content, that is a black hat SEO practice that makes you vulnerable to penalties. SEO experts advise adding longtail or LSI (Latent Semantic Indexing) keywords in the content. Also, add these keywords in a way that sounds natural when you read.
3. Poor Backlinks
Although creating backlinks is one of the best SEO strategies, unnatural or poor backlinks can result in a Google penalty. Avoid buying or selling links, article directory links, building too many links in a short span, and link exchanges. If you want to create a quality link-building SEO strategy, you can bear a hand with the best SEO company in Ahmedabad like AONE SEO Service. You can also get a backlink audit done once in a while to ensure you have not attracted any spammy backlinks unknowingly.
4. Structured Data Markup
The structured data markup is a code through which Google attracts your site in Google search results — for instance, showcasing the star ratings or reviews. If anyone tries to manipulate that, Google will know. Hence, use only structured markup that must be visible to readers. Avoid faking ratings or reviews. Instead, ask visitors’ to share genuine Google reviews.
5. Hidden texts and Links
Certain practices hide texts and links from the users. For instance, keeping text behind an image or in content but font size ‘0’, making links the same color as the background, etc. These practices go against Google webmaster guidelines. Hence, you should not pursue this intentionally. Still, if you find any hidden texts or links, you can avail of SEO services in Bangalore to find out the issue and resolve it.
In final words, following ethical practices to reach the top will benefit you in the long run rather than pursuing shortcuts for a fast higher ranking.
