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It’s hard to believe that just a few years ago, my small restaurant didn’t have an online reservation system. If a customer wanted to book a table, they would have to call us and hope that someone was available to take their reservation. Thankfully, we eventually realised the importance of having an online reservation system and made the switch.
Here are five ways our online reservation system has helped improve our business:
1) Increased Efficiency
2) More accurate Reservations
3) Streamlined Guest Experience
4) Greater Exposure
5) Improved SEO
Read on to learn more about each of these benefits.
Online restaurant reservations: What are the benefits?
1) Increased Efficiency
Since customers can now make reservations online, we don’t spend as much time on the phone taking reservations (which means more time for cooking!)
2) More accurate Reservations
With an online reservation system, customers are prompted to enter all of their information (including party size and dietary restrictions), which allows us to know exactly how many people are coming.
This helps us ensure that we have enough food to serve the number of guests who are attending, which eliminates waste and maximises our profit
3) Streamlined Guest Experience
An online reservation system makes it easy for customers to make reservations on their own time, from anywhere.
This means that they don’t need to call us during restaurant hours (which is typically when our phones are the busiest).
4) Greater Exposure
We’ve found that an online reservation system allows us to reach guests who otherwise may not know about our restaurant.
Online search is becoming more and more important, with most people using their smartphones to make decisions about where to eat.
An online reservation system makes it easy for potential customers to search for restaurants in their area, see availability and make a decision about where they’d like to dine.
5) Improved SEO
Online reservation systems typically allow you to create login accounts for your restaurant.
These pages are indexed by search engines, which means that guests can find your restaurant when they search for local restaurants.
Favouritetable is a fully-featured online reservation system. For restaurants, cafes, and bars. Try it, your customers will love you for it!
Do you own a restaurant, cafe, or bar?
We know that running your business is tough. You need to keep track of inventory and orders, manage staff schedules and customer reservations, and ensure your customers always have the best experience possible.
That’s why we created Favouritetable – so you can focus on what matters most to you!
With Favouritetable, managing your online reservation system has never been easier.
Our simple interface makes it easy for both managers and guests to access all the information they want in one place – no more digging through multiple systems just to find out if there are any open tables at 7 pm on Friday night.
Plus our powerful reporting tools make it easy for you to see how well each location is doing at any time of day or night.
And with 24/7 support from real people whenever you need them, we’re here for whatever questions may come up along the way.
So sign up today!
5 ways restaurants can market themselves with online reservations
As a restaurant owner, you know that marketing is key to your success. But what are the best ways to market your restaurant? One great way to reach new customers is through online reservations.
Here are five ways restaurants can use online reservations to market themselves:
- Showcase your menu
- Promote special offers
- Highlight your location
- Engage regularly with customers
- Online reservations can help restaurants gather data about their customers, which they can use to improve their marketing strategies
Read on more to get a detailed view of each of the five ways that any restaurant can use to market itself to potential customers.
Online Restaurant Reservations: Marketing Your Business to New Customers
One great way to market your restaurant is by showcasing your menu online. This can be a great way to bring in new customers and give them a taste of what your restaurant has to offer.
Including high-quality images of your dishes, as well as the ingredients and preparation methods, can help set your menu apart from the competition. You can also highlight seasonal items or specials that you’re offering.
And be sure to keep your menu up-to-date with any changes you make in the kitchen!
Benefits of marketing restaurants with online menus in online reservation systems
- Restaurants can manage their menus more easily and effectively
- Online menus can be updated regularly with new dishes and specials
- Customers can view the menu before making a reservation, ensuring they will be able to find something they like
- Menus can be designed in a way that is visually appealing and easy to navigate
2. Promote special offers
A great way to market your restaurant is by promoting special offers on your online reservation system. This will give potential customers a reason to visit your restaurant and could help increase reservations during slow periods.
Plus, it’s always convenient for customers to book right from your website without having to pick up the phone.
Online Reservation systems normally have email and SMS marketing campaigns that restaurants can use to their advantage to promote offers so that their customers never miss out.
3. Highlight your location
Your location may be one of your biggest assets. Showcase local attractions and transit links in your online reservation profile to let customers know you’re accessible. These details can also help you show up in local searches, which is a great way for potential customers to find your restaurant.
Additionally, make sure your restaurant’s address and contact information are easy to find on every page of your online reservation system homepage.
4. Engage regularly with customers
Make the most of every customer interaction by regularly engaging with patrons who use your online reservations service.
This includes messaging customers before their reservations to remind them of their upcoming reservations.
You can also send an email thanking them for their visit after the meal.
5. Online Reservation systems can help restaurants gather data about their customers, which they can use to improve their marketing strategies
Finally, it’s important to remember that your online reservation system is a great way to gather data about your customers
Knowing who is booking reservations online can help restaurateurs learn more about their target audience, which in turn will improve marketing strategies like email marketing and newsletters
Be sure to regularly track how different marketing efforts are performing so that you can continue to refine them over time.
Favouritetable lets your restaurant manage its reservations online. It also comes with SMS and email marketing campaigns to help promote your Restaurant
Restaurants are always looking for ways to increase reservations and get more customers in the door.
It can be tough to keep track of all your reservations, especially if you’re using pen and paper or a spreadsheet. And what about those last-minute cancellations? They can hurt your business.
Favouritetable is the perfect online reservation system for busy restaurants. With our SMS and email marketing campaigns, you can easily promote your restaurant to potential diners.
Plus, our easy-to-use interface makes managing reservations a breeze.
