After creating a business and hiring the best people to engage with the public, many companies still find themselves unrecognized and unpopular. Indeed, this isn’t a situation you want to find yourself in. That’s why you need to develop an effective method to deliver your brand’s message to your target audience when designing your marketing strategy. Of course, you will have to try different marketing methods since no one particular solution fits all in advertising. One of the marketing techniques you can try is giving out branded merchandise.
Branded merchandise will improve your brand advertising initiatives by generating more exposure, creating better customer relationships, and building brand loyalty. But what type of merchandise should you give to your customers to help your business stand out from the competition? This article discusses some ideas.
1. Stickers
Stickers are one of the most powerful marketing tools for creating awareness for your products, and they are effective advertising that can fit everywhere. Not only are they inexpensive, but typically clients like them and see them as a gift rather than a promotional tool. The most commonly used stickers are die cut stickers.
Stickers can be given to customers as gifts during special occasions, or you can give them to first-time purchasers at your business. Just ensure that they are placed in areas where buyers are likely to make impulse buying or last-second buying.
2. Pens
Giving out pens to your customers may seem too simple and outdated, but it’s very effective. It’s a classic way to market your business that has not gone out of style, as people always notice what’s written on a pen.
A huge benefit of promotional pens is that they are cheap. Have several of them and give them out to clients or customers wherever you can. Have your branded promotional pens all over your workplace, office, or restaurant, and whenever a customer uses one, tell them to keep it for themselves. Customers will surely appreciate the convenience.
3. Notepads/Sticky Notes
Almost anyone could use some paper or sticky notes to jot ideas and reminders on. Why not slap your business’ logo on a notepad or a stack of sticky notes and give it away to leads and customers?
4. Custom Bags
One of the best-branded merchandise you can use to promote your business is bags. These could be backpacks, drawstring bags, recyclable grocery bags, or tote bags. The best thing about giving a custom bag is that a client instantly becomes a walking advertisement for your brand as they are most likely to carry it wherever they go. They will also get a lot of personal use with the bag, which will cause customers to notice that you value their convenience.
5. Branded Ceramic Coffee Mugs
As customers become more environmentally focused, it’s essential to keep up your business with emerging trends and adapt to them. Branded ceramic coffee mugs, for instance, are becoming more common for coffee lovers looking to replace disposable plastic cups.
Giving your customers reusable ceramic mugs and glasses with your brand and logo shows that you value them and keep your business with moving trends. Customers can take these mugs to school, the workplace, or wherever they travel. All in all, this is a beneficial merchandise idea when it comes to your marketing strategy and marketing funnel tactics.
6. Branded Notebooks
Everyone could use some stationery. Therefore, promotional notebooks make the perfect accompaniment to branded pens and are often offered with them as a set. Include your business’s contact details and logo in the notebook to allow your customers to remember your company every time they take out the book to take notes.
7. Branded Sunglasses
Giving out branded sunglasses is also another great idea. Every time you wear your sunglasses, people will see your logo and remember your brand. The best thing about sunglasses is that you can give them to people of all ages, and they give your direct business exposure.
Remember that the type of sunglasses you provide to your customers should relate to your business. If you’re in the fashion industry, opt for something sleek and stylish. Likewise, go for wild and bright colors if you’re in tech.
8. Apparel
Company apparels are versatile promotional products you can use to advertise your business. Whether it’s caps, beanies, T-shirts, or hoodies, branded apparels give your brand ongoing advertising.
Incorporate your logo on the apparel and a tag that people will easily remember on the merchandise. Also, remember to use bright colors to catch people’s attention and interest, which promotes your business even further.
Conclusion
Good marketing is about ensuring your message is where your customers will see it every day. That’s why you should consider branded merchandise to extend your firm and increase brand awareness. The merchandise should reflect your brand’s personality and provide benefits to your customers.