You will hardly argue on the presence of the Internet and its importance for all businesses. The benefits of having a website are simple, but some companies do not invest in website design or development. So why should you have a website and why should businesses go with a custom web development company? Scroll down and keep reading 8 reasons why web development is crucial to businesses.
Does your company need a website?
There is a little-known and less understood fact: Being online does not mean having a professional website. Instead, it combines the domain name, hosting packages, and CMS, like WordPress, Joomla, and Drupal. Sometimes all we need is a landing page or social network group.
For instance, jewelry sales and design decided to stop using the decade-old website with many pages and opted for a simple landing page. So, the company cut the paid promotion expenses from around $20,000 annually to on-time around $3000 land page package. The money-back in a couple of months, the new page had thousands of hits and delivered hundreds of calls.
Avoid spending too much on web development services
When we talk about online small businesses, we often talk about developers start-ups. However, the best way to gain an audience is by hosting their projects on GitHub. Where they can collaborate with the more prominent companies and sell ideas, services, or ready code.
For example, there are a lot of projects available on GitHub. It offers valuable improvements in SSL protection. Moreover, mobile and desktop software as mobile and desktop app extensions is steadily growing in popularity.
Another popular small online business is reseller hosting. Many business people enter this path. However, their budgets are too high, and they may not afford full-scale web development services. So a custom web development company opted for a place on free hosting boards. Where they can expand their offers and try to find the first patron for you!
Many small businesses like cafes or pizzerias advertise on social networks like Facebook, Twitter, Flicker, Tumbler, and more. It is a free and efficient channel of promotion if it is done right.
As you can see, there are many ways to promote without investing heavily in a web presence. However, have your website is much more beneficial, and here are 7 reasons why your business should finally move to own a website:
Full design control
Your company may change or adjust the products’ range, pricing policy, or company structure, which needs to reflect on the website page. Owning a website means allowing more detailed customizations as compared to using the landing page. On top of that, you can update content from time to time as per your requirement.
Enhance brand awareness
Having a website allows adding a favicon to the page, creating an RSS feed to keep the audience attuned to the latest updates. Moreover also using the comments to gather some valuable customer feedback and reply to it, whatever posting links to your site at blogs or forums. More additional tools also allow you to increase brand awareness and consumer pool and ultimately, it will help you generate more traffic and sales.
Saving time on asking questions
Whenever your clients need to know something about your service, having a contact form, live chat, comment option, and contact number is a step for them. It increases the possibility of sealing the contract!
Saving money on advertising
Instead of paying expensive online and offline ads, you can invest in SEO promotion to your page. Which brings lasting results, you can spend to improve your website page are the funds well spent. However, do not mistake investments in high-quality content, responsive websites, market trends analysis, and well-thought special offers.
Confirm your trustworthiness
Everybody knows that building a professional website involves some severe investment. Which most likely implies the company is not going to disappear the next day. So, your consumers are more likely to order from you as they don’t consider business a business in case you don’t have an online presence.
Referral programs and discounts
Having your own pages, allow you to implement referral programs or announce some discounts for your customers through the billing system. This is the feature-free ad boards and social media networks groups cannot afford. In this way, you can gain more customers and need to invest much less for that.
Using the cookie for your website template can make it a bit difficult for you to make some changes as required. Whether it is a text update or a new picture, you will want the ability to change your website pages as needed. Otherwise, you could leave your clients with antiquated, wrong information.
After all, you may want your website to grow as you do. With the custom design, you can make some changes whenever you want and scale with the business growth. This security of use is crucial, especially as more people start using your website. Unless you might find yourself falling behind industry trends and the competition. Customer website design will also help you stand out from the competition and you can have your brand elements in the website design as well.
Security is a big venture for online and offline. More clients know about HTTPS in front of URLs. Google also warns users when the site does not have the SSL installed which indicates the site is not secure.
Moreover, the search engine checks your SSL certificate and security when determining the SEO ranking. It also prioritizes websites that provide users with a safe online experience.
With custom web development you can ensure your website prioritizes your uses and their security. By outsourcing your web development, you also trust other companies to handle the security for you. There is a breach you can leverage the experience and expertise to find the resolution.
Boost your business with custom web development:
Forget the cookies for website design. What you need is custom web development for a website that looks great and works the way you do. With the help of a custom website, you are restrained!
Attract with new consumers and watch your business flourish: Are you ready to discover your customized website? Contact web design and development services today and get started.