8 Ways To Make Your Blockchain Project Stand Out

8 Ways To Make Your Blockchain Project Stand Out

The blockchain industry has seen its greatest peak in usability and solutions to date in recent years. With more projects and solutions arising constantly, there’s a good amount of projects that get overshadowed by others. This can occur due to many reasons, such as your project not having the best ‘Unique Selling oint’ or any need (in demand) currently. P

So what do you do to ensure your project doesn’t meet the same fate as hundreds of others? Simply, you put in the effort to make your project stand out more than others  or you can hire a blockchain pr agency to help you get to the top. There are various ways by which you can enhance and improvise on different aspects of your project to gain more attraction from the audience you need. 

To help you out on this journey of improvement, we’ve listed eight techniques that you can implement and present your blockchain project better than others. 

Steps to Make Your Project Stand Out

If you want your blockchain company to stand out, you need to work on achieving more brand loyalty which is only possible with a robust front and back end. While these are only general factors, you would require more in-depth techniques to succeed. 

Let’s take a look at what steps you can implement to make your project more unique than your competitors. 

Define your USP 

Standing out equals having a solid unique selling proposition (USP). Defining what characteristics separate you from your competitors will give your project an edge. With a well-crafted USP in place, you will be able to clearly and powerfully express your competitive advantage.

Not only will having a USP improve your marketing, but it will streamline your sales, advertising, and promotional materials. The unique factor of your project will attract and drive customers, bolstering your revenue. 

It is possible for you to come across many difficulties in the process of defining your USP among established and renowned companies. Here are a few ways to help you with this. 

In addition, it is always best to bring in multiple opinions to assess what distinctive qualities that can make you stand out. Check if those clients connect with your USP; if it fails to impress them, it is likely to miss the mark with other customers too.

Evaluate the USP of Your Competitors and Preserve Yours

Following the topic of USP comes another crucial aspect of it. Identifying your competitors and which characteristics set your project apart can provide you with an insight into how customers will view your company. Once you understand your USP, the chances are that your competitors will try to counteract it. 

For instance, if you have an incredible new update in your project, it will likely appear in theirs as well in the following year. Make sure to market your USP correctly and be a step ahead of others. 

Focus on Customer Service 

Did you know a survey found that 91% of customers who are dissatisfied with a brand will depart without complaining? It is due to this silent abandonment approach that has a negative impact on a company’s image.

Poor customer service takes a huge toll on a business. The majority of customers decide against making a purchase after a poor customer service experience. You simply can’t afford to lose consumers due to bad service in today’s competitive industry. 

Customer service should be at the forefront of your company’s priorities. Many companies cannot retain customers due to the lack of effort in customer service. Customer retention necessitates monitoring and responding to both unfavorable and good evaluations. 

Failing to take reviews and focusing on customer service will put your blockchain company at the risk of losing customers to competitors even before having the opportunity to try your product or service.

Use the Reward System 

On the topic of customer retention comes a great strategy to build customer loyalty: the reward system. 

But is this system really effective?

Well, 83% of customers are more inclined to continue doing business with a firm if they have a loyalty program. A reward system will build a more extensive customer base for your blockchain company and ensure that they are returning and repeating their purchase. 

Boost Your Branding 

Just within the first 10 seconds, people create their first impressions of a brand. That’s why it’s so crucial to nail your branding. You must distinguish yourself from your competitors if you want to get noticed.

Branding includes using the right color scheme, tag lines, and fonts to your marketing advantage. Maintaining a consistent brand color and font will help your blockchain company in brand recognition.

Build an Online Presence 

It is much easier for customers to find you when you have a strong online presence. Right from the number of followers on your social media handles to the number of visitors on your website and blogs, everything matters. To begin, it can be challenging and tiresome to gain a following on either platform, but once you keep the quality of your updates and content high enough and consistent, you’ll be able to gain the spotlight in front of your audience.  

Gain Traffic to Your Website Through SEO

With Google being the search engine with the most market share, there are undoubtedly millions of people who are searching for their queries. The chances are that in this pool of searches, there is a prospective customer who enters a query that is related to your business’s niche. 

Now with there being only 10 spots on a search page, this space becomes highly competitive. If your blockchain company does not appear in the top ten search results, another firm will receive a new consumer while you lose a prospective lead. As a result, it’s essential for websites to appear on the first page — particularly among one of the top three organic spots— because these receive 58.4% of all user clicks. 

Without putting forth the effort, no company can rise to the top rankings. This is why you should utilize various SEO techniques and engage in keyword research to gain more traffic. 

Understand Your Customer’s Intent 

What do you think your customers will do once they are on board with your blockchain project? Will they use it for themselves? Will they share it with others to make a difference? Or are they testing it for the company they work at? Understanding your customers’ main goal with your product/service is essential since it helps you align your project more towards their needs. You can do this by conducting a simple survey and asking your followers/visitors to share why they’re interested in your project specifically and where or what they intend to use it for. 

 How Does PR Help Blockchain Companies?

The industry that’s booming with opportunities recently is none other than the blockchain and cryptocurrency industry. Cryptocurrency and blockchain have made it to the list of youngest industries presently. The consistent growth of these industries has successfully opened the doors for several blockchain-related businesses and services.

One such essential and effective service is PR or public relations. Since blockchain projects have been misunderstood right from the start, the need for is more desired than ever. Blockchain businesses are seeking PR services to clear out their name and put out the right information in front of the audience.

Role of PR Agencies

Blockchain PR aims to facilitate and assist in the communication between blockchain and cryptocurrency companies with their shareholders. In the absence of such measures, the blockchain companies would cease to exist. They’d miss out on potential customers, sales opportunities, and business partners.

PR has become the voice of the blockchain companies and makes their intentions loud and clear to the public. Apart from that, it also helps strengthen the company’s marketing strategy. While looking out for a good blockchain PR agency, make sure the agency has a record of documented past clients proving their efficiency.  

The PR agency you’re opting for must have past records of:

  •       Building a powerful brand authority and identity
  •       Getting new investors and increasing traffic
  •       Creating a community that believes in your mission
  •       Keeping the customers and investors updated with essential information

Advantages of PR Services

Mentioned below are some of the advantages associated with hiring the services of PR agencies for business development.

1.       Educating The Audience

The inability of the audience to understand the concept of blockchain projects makes it a field that potential users and institutional investors misunderstand. You need to clear the air if you wish the audience and potential investors to engage with your blockchain company. They need to understand the technology in-depth.

 

Till there’s a sense of tension between the public and your blockchain company, nothing will come out of it. This is where PR steps in to establish a level of comfort with the audience regarding blockchain. When the audience becomes familiar with the idea, you’ll receive a positive response from the public.

 

2.       Establishing Relations

The more you speak of your products, the higher your company’s chances of receiving great investments and new leads without spending much on advertising. To ensure regular media engagement, PR agencies come to your rescue.

Your credibility will be determined based on the status of your blockchain company on social media. When you get into several social media platforms, access to your company seems easy to the eyes of the public. This creates a sense of closeness in the mind of the audience with your company. Ultimately, this speaks for the promising credibility and transparency of your business.

 

3.       Brand Identity

With the ever-rising competition in the blockchain industry, your company needs to be very clear with its perspective. It needs to present strong content that will draw in the target audience. PR agents have a unique approach in which the influential public is targeted. They’re made for sharing blockchain-related content, which brings greater authority and status to the business.

To portray your business as an informed and intellectual leader, you need to curate regular and relevant content on controversial topics. This will bring your company’s stance into the spotlight. Further, leads can be generated through “call to action” hyperlinks at the end of the blog or article.

Rest assured, PR agents will be there to assist you throughout this process or might even get the job done for you.    

 

4.       Crisis Management

When your blockchain company faces any crisis, the PR agent’s help becomes the need of the hour. For instance, your company is facing baseless allegations and rumors spread by a competitor. Such rumors might drastically bring down your business within no time and will ruin your reputation.

However, when a strong blockchain PR agency backs you, situations like these can be dealt with effectively. PR will come to your rescue to help minimize the damage and disqualify the rumors.

Public relations play a major role in network and connection building, vetting scenarios, and anticipating exposure risks and outcomes. All these things combined play an essential role in shaping your brand’s public image and perception.

5.       Increasing Traffic

A strong PR strategy will ensure all the SEO elements are in place to keep your website optimized. You cannot possibly miss out on the digital marketing strategy in the present world scenario where technology is everything. Your PR agent’s responsibility is to hype up your company in front of the general public.

Conclusion 

In a nutshell, these were some of the best ways by which you can make your blockchain project stand out and have a better outreach. It’s vital to understand that these ways can vary immensely and even shift with newer trends in the digital marketing space. Hence, it is best to always do your research before implementing any strategy or investing in one. 

 

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