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SEO Optimization Content Guide For WebMaster
Did you know that by 2020, over 50% of all internet traffic will come from mobile devices?
The future of the web is mobile. With the rapid expansion of broadband coverage to most parts of the world, more people are looking to access content on the go with their smartphones and tablets.
The good news for online marketers is that mobile search has grown by 53% over the last two years, and more clicks are being attributed to mobile devices than desktop searches. This means you need to get serious about creating optimized content for mobile users.
Here are a few SEO points to keep in mind when you start writing your next blog post or website copy:
– Mobile Screen Size
– Perception
– Content-Length
– Featured Images
– URL Structure and Tagging
The mobile screen size is significantly smaller than a desktop screen because of the limited real estate on your phone. This makes it harder for users to read through your content as they’re scrolling. According to tests conducted by Kiss Metrics, we scroll through an average of 7-8 pages on mobile sites.
On the other hand, marketers are more likely to get their message across quickly if they keep it short and concise. A study by MarketingProfs confirmed that 60% of people usually scan web pages while only 10% read them thoroughly.
This means you have to include your keywords in shorter sentences and paragraphs and include them more frequently throughout your copy.
When Google detects a picture or video on a webpage, it tags it as an “interactive” element and gives the page that hosts the picture/video an added advantage in ranking. This is partly because of its ability to convey messages quickly to readers through visual stimuli, but also because of the increased engagement and time spent on the page.
For example, the interactive element of this picture is a map:
This increase in user interaction also helps your website rank higher in search results if you add pictures to your posts (of course, only if it makes sense to do so).
Creating a simple URL for your post can make or break your organic search rankings. Google analyzes the keywords in your URL to determine what pages are most relevant to what people are searching for.
The last thing you want is an indecipherable jumble of letters and numbers that users, as well as search engines, can’t make sense of. It’s also important to ensure that your URLs are short to give you the best chance of ranking higher in search results.
What is SEO Optimized Content?
Many people opt to register their websites with search engines so that they can get high rankings. However, the biggest issue with this is that there are thousands of other people who aspire to do the same thing. Another important aspect of SEO is content optimization. This technology makes it possible for you to achieve higher ranks on the major search engines, but only if you do it the right way.
As the name suggests, content optimization is all about making your web content more visible to search engines. Some of the most popular methods for optimizing web content are keyword densities and Meta tags. However, while these are important factors when it comes to achieving high ranks on search engines, what matters most is the overall quality of the content you are providing.
To turn your website into a success with high ranks on search engines, you need to provide the best information that is available in your particular niche. The most important aspect of SEO-optimized content is writing articles that people will want to read. If you hire affordable SEO services for this task, you can save a lot of time and effort.
Not only will this approach help your website achieve higher ranks on search engines, but it will also increase the number of people who visit your site. When visitors spend more time reading what you have to say, they are more likely to come back whenever they need more information on the same topic.
The affordable SEO services ensure that your website includes the highest possible amount of unique content that is also SEO optimized. Since there are many websites that can provide similar information, people will only choose to visit yours if you give them a good reason to do so. Provide detailed explanations and helpful tips on how to solve specific issues they might be having.
Benefits of SEO Optimized Content
Content marketing has become the norm for businesses seeking to generate leads and build their brand online. This can be done through blogging, press releases, link building, website copywriting, etc. But how do you know which avenue is right for your business? It’s important to determine what kind of content would best suit your needs so that you don’t waste time and resources on activities that hold no value for your company.
Before we get into the types of content to use, let’s talk about what ‘SEO-optimized content’ is. Content that is optimized with SEO in mind will be readable and accessible to both humans and search engines. Search engine crawlers are always checking for keywords and linking, among other things. If you make your content easily crawlable by search engines, it will be indexed faster and rank higher.
We’ll discuss the benefits of 3 types of content: blog posts, press releases, and website copywriting.
Blog Posts
A blog is a valuable tool for businesses that have something to say, whether it’s news, updates about products and services, or events. Search engines love to see fresh content on a site, and the more you blog and build your site authority with each post, the more beneficial traffic you will receive.
Press Releases
A press release is also great for businesses looking to share information with their target audience. If you haven’t created a press release in the past, it can feel like you’re walking into completely new territory. You might be wondering what type of information should go into your press release, how long it should be, or who to send it to. No need to worry! We’ll break down some tips for writing effective press releases below.
Website Copywriting
SEO-optimized copy is vital for all areas of your site. This includes landing pages, About Us pages, blog posts, and more! Your website’s overall structure will play a big role in how well it ranks on search engines. So you want to make sure that any content you publish is optimized so you’re giving search engines their best chance of indexing it.
Press Releases are great for sharing news about your business with the world! We’ll break down some tips for writing effective press releases below.
How to Create SEO Optimized Content
Search engine optimization is the process of increasing the quantity and quality of traffic to your website through organic search.
When Google, Bing, Yahoo, or any other search engine crawls your site’s pages. They are looking for certain things that help them determine which page should rank. Where in its index. What determines how well a page rank is a content on that page as well as relevance. Trustworthy links back to your website from other highly ranked sites.
In order for search engines to understand what a page is about. They have to be able to read it and then rank or value that page accordingly. They can’t read images or a Flash file so the text is a must.
We’re going to focus on how you can create easily readable and accessible content. That search engines will value and rank highly.
Here are some tips for creating optimized content:
- Use keywords in the title, Meta description tag, and throughout the article (in a natural way).
- Include links to other pages on your site for related content.
- Back up your claims or facts with related research, data or studies.
- Link out to trusted sources where applicable.
- Provide user value by including photos, videos, podcasts, and other multimedia elements that address the topic at hand.
- Cut down unnecessary information. Your articles should be around 500 words long (about 3 paragraphs). Any longer and you’re likely to lose the reader’s interest.
- If it’s a how-to post, make sure there are step-by-step instructions for the reader.
- Make sure that your article is grammatically correct, readable with proper sentence structure, and has zero errors.
Content is king, but remember to make changes to the content as Google and other search engines evolve their algorithms.
That should be enough to get you started on writing your own optimized articles! Remember to focus on quality rather than quantity when creating new posts for your blog. Make sure the content provides value, is readable and user-friendly.
