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Well, if you are here, it means you have finally decided to start your eCommerce store and want to choose Shopify as your eCommerce platform. Shopify is one of the most popular eCommerce website builders that most businesses prefer.
In 2020, the brand value of Shopify stood at nearly three billion U.S. dollars, and Shopify generated over 900 million dollars in subscription solutions and over two billion dollars in merchant solutions.
Starting a Shopify store is easier even for entrepreneurs without a technical background. And if you get lost in all the technicalities, it would be best to hire Shopify experts who can help you develop an excellent Shopify store. Here’s a step-by-step guide to starting a Shopify store from scratch.
Let’s dwell on details.
Planning
Let’s face it. Every big start needs thorough planning. Before you implement anything in your dream project, you need to put everything into paper and plan the outcome. Your business plan should include work distribution, investment, profit margins, required working hours, and if you want to hire a Shopify developer.
With all the information on your side, you can easily decide based on that. It gives you enough time to research and choose what is best for your business so that you can do an actual setup.
Register your Brand name
Once you plan your business schedule, budget and hire a Shopify developer company, the next step is to register your brand name. It is way simpler than old times and does not consume excessive time. With Shopify, you can easily create your eCommerce store in a few clicks and simply let the maintenance take care of it.
All you have to do is go to Shopify.com, click on a free trial, enter your store name, and create your store.
Choose the Theme
Shopify has numerous themes available in their Shopify theme store. Shopify offers both free and paid themes. With pre-built Shopify themes, you can save time, try, and choose the one that won’t need many changes. Once you select your theme, click start with this theme and get going.
You can modify your Shopify theme as well. All you have to do is go to your online store, choose themes, and click on a customized theme. With the right-hand sidebar, you can see the sections of your themes, such as Header, Body, and Footer. You can edit each section and design it as per your preference.
Set up your Store
With a touch of personalization, you can set up your eCommerce store and its online business practices. Shopify has an option to find the “settings” button where you can edit your general settings. With the “Standards and formats” section, you can set up the time zone for your business functions, such as measurements, currency, weight, etc. For example, Shopify developer companies in the USA have fixated the measurements in feet, inches, pounds, etc. Meanwhile, in southern Asia countries, companies use meters, kilograms, etc.
And the mode of Payment is also an essential part of your eCommerce store. You need to set up your payment gateways according to your target audience region in order to make the process seamless for them. It would be pointless to use the payment mode unsupportive in the region. You can modify those settings with “Payment Provider Settings.”
After that, you can fill in “Product Details” and “Statement Descriptor” for your platform for displaying the product description on your website. After that, complete your account set up by clicking on that button.
After that, prepare your content for important pages of your websites, such as About U.S., Shipping and Delivery Information, Contact U.S., Terms & Conditions, and Privacy & Return Policy.
Last but not least, set up your billing information, and voila! Your store is ready.
Inventory
After setting up your store, you have to make sure that you don’t run out of your products without you knowing. For that, the inventory setup is extremely important. You can add products by clicking “products” and then “Add Products.”
Setting up the inventory is one of the best parts of starting your eCommerce store. First things first, you need to take good photographs of your products as your potential customers will purchase based on the product photos.
Use good lighting and proper angle for your product pictures to highlight the product in detail and enhance the features. It would be advisable to hire a professional eCommerce product photographer so that he can make it look easier and get it done perfectly.
After that, you need to ensure that your product name and descriptions match your photographs. Your product descriptions should consist of product features, usability, etc., to make it easier for users to understand your product and push them to buy one.
Use tags in your product description to give your users better access to the similar products they are searching for in your store. Also, make sure to change the product prices according to the size and quantity. So the customers won’t feel partial.
Discount codes
Discount is one of the things that attracts customers to buy from your store. If you plan to offer discounts to your customers, ensure to create unique codes that your customers can use to unveil the discounts. Offer seasonal discounts, festive discounts, and special discounts to make your customers feel happy and special.
Special discounts include birthdays and anniversaries, and as we know, a little personalization doesn’t hurt anyone.
Analytics
Last but not least, every eCommerce store requires analytics to keep track of all the data that is associated with their business. Analytics consists of online traffic amount, the number of visitors, bounce rates, which pages are performing best or worst, how the visitors are reaching out to your website, etc.
With this data, you can find any difficulties that your customers are facing and modify the area that was working poorly.
Conclusion
In a nutshell, starting your Shopify store is just as easy as taking a stroll through Technical Park. Shopify is the best choice for starts as it is easy and cost-effecting, and if you are not from a technical background, you can easily hire Shopify developers from an expert Shopify Development company and let them handle the rest.
