demand forecasting techniques

AI ML in Demand Forecasting

AI ML Demand Forecasting

Every day, crucial decisions are made by businesses. Some decisions are based on verifiable facts, while others are predicated on predictions and probabilities. Making decisions using probability has gotten much simpler and more precise as a result of AI demand forecasting techniques.

Supply chain difficulties must be addressed immediately and when dealing with supply chains, businesses encounter several inventory difficulties. Demand forecasting techniques assists companies in lowering the cost of the supply chain and significantly enhancing financial planning, capacity planning, profit margins, and risk assessment decisions.

Demand forecasting is the most utilized machine learning application in supply chain planning, per the Gartner report. According to the report, 45% of businesses are already utilizing this technology, and 43% want to do so within the next two years.

Algorithms for machine learning increase the precision of forecasting techniques and streamline replenishing procedures. Companies are reducing the expense of cash-in-stock and out-of-stock crises because of these advancements.

What is demand forecasting?

Predictive analytics’ field of demand forecasting involves projecting future client demand by examining previous data, as the name suggests. To prevent inefficiencies brought on by the misalignment of supply and demand throughout the business processes, organizations utilize demand forecasting techniques.

Businesses can enhance their decision-making procedures for cash flow, risk assessment, capacity planning, and personnel planning by using demand forecasting techniques.

Demand Forecasting Methods

Demand forecasting is the technique of estimating future levels of demand for specific products. This aids in determining what should be produced by producers and what should be stocked by merchants.

The following procedures are intended to be improved by demand forecasting:

  • Relationship management with suppliers- The ability to compute how many products to order based on the predicted consumer demand makes it simple for you to decide whether you need new supply chains or fewer vendors.
  • Managing relationships with customers- Customers who are making purchases anticipate finding the goods they desire right away. By using demand forecasting, you may foresee which product categories will need to be bought from a certain store location throughout the coming period. Customer satisfaction and brand loyalty increase as a result.
  • Fulfillment of orders and logistics- Supply networks are optimized via demand forecasting techniques. Because unsold goods won’t take up valuable retail space, the product will likely be available when the order is placed.
  • Marketing strategies- Forecasting is frequently used to modify marketing and advertising efforts, and it has the potential to affect sales volume. One application of machine-learning in marketing is this. Marketing data can also be included in sophisticated machine learning forecasting models.
  • Management of the flow of production-The time series-based demand forecasting, which is a component of ERP, forecasts production needs to be based on how many things will ultimately be sold.

Why do companies need Demand Forecasting?

Demand forecasting techniques assists businesses in streamlining their sales, marketing, and supply chain processes and helps them avoid overstocking or out-of-stock situations:

  • Increasing precision with time

Algorithms using machine learning improve their predictions over time by learning from previously collected data.

  • Improved client satisfaction

Stockouts lower client happiness while making your goods available whenever needed increases it. As a result, it enhances the brand perception and fosters client loyalty.

  • Enhanced markdown and discount optimization

A prevalent circumstance for retail firms is cash-in-stock. In this case, some things remain unsold longer than anticipated. This results in higher than anticipated inventory costs and raises the possibility that these goods would lose value due to going out of style or becoming obsolete.

In these situations, businesses sell their products with smaller profit margins. Such situations can be avoided with precise demand forecasting techniques.

  • More effective manpower planning

Demand forecasting for the entire year can help HR departments to effectively balance the part-time employee/full-time employee ratio, maximizing expenses and HR effectiveness.

  • General effectiveness

Teams can manage unexpected demand changes by reducing/increasing goods and staffing by using accurate demand forecasts rather than firefighting.

Things to consider

Stability is a crucial need for statistical forecasting accuracy. We take it for granted that things that happened two or three years ago will happen again, which is not at all the case. In a perfect world, statistical approaches would be perfect at predicting market saturation and detecting irrational changes in consumer preferences.

Demand planning using machine learning:- Improved accuracy at the cost of greater complexity

Prerequisites for the broader use of machine learning (ML) to develop forecasts were generated by increases in both computer power and demand volatility. In order to produce short-term predictions in reaction to various market developments, let’s use the demand-sensing example that we stated previously. Beyond only predicting demand, ML also powers predictive analytics. It mixes past and present data to produce insights about patterns and specific behavior under certain circumstances.

How can ML help in Demand Forecasting?

A machine-learning algorithm can create this data if a business must be aware of what might occur in a year. Here are a few benefits a machine learning algorithm would also provide for your company:

  • More effectively forecasting customer demand
  • Understanding buyer motivation to reduce sales cycles
  • Analyzing adversary performance and engagement
  • Enhancing competitive advantage

How to choose demand forecasting software?

Feature set

Of course, the first thing you should consider is whether it meets your company’s needs. Your sector and business model will determine whether you need to:

  • Predictions that are either short-term or long-term (or both);
  • Demand forecasting techniques for new products;
  • Multi-tiered planning for various regions, channels, and product groups;
  • Estimation of price elasticity;
  • Multidimensional modeling and comparisons of what-if scenarios (for promotions, price changes, market fluctuations, display variations, assortment changes, etc.);
  • Accounting for halo effects and product cannibalization (when demand fluctuations of one product impact complementary or related products);
Compatibility with the tools you use for work

In order to facilitate data exchange, gather complete historical data, and develop demand trends, it is essential to connect your internal systems (such as ERP or sales management software) to a demand forecasting solution. Additionally, efficient integrations with your warehouse management system (WMS) or inventory management system (IMS) will enable you to streamline capacity management and procurement.

Tech assistance and instruction

Check to see if the software provider provides all essential help both during and after implementation, which is logically related to the prior advice. Such programs require a lot of data for analysis, which must be properly imported before they can be used. They are not something you download and use right away. Also, keep in mind that you will need to provide your workers with adequate training.

Data sources and outside variables

Depending on your sector, you might need to take into account extraneous aspects like the weather, macroeconomic trends, and others to improve the precision of your forecasts. To learn what data sources your provider uses, get in touch with them.

Future of AI-driven Demand Forecasting

More than ten years ago, Amazon started using ML to predict demand. Over the next two years, 55 percent of businesses plan to invest in artificial intelligence, according to Forrester. Applications based on AI and ML use data to create predictions. The grid search mechanism, cross-validation, and dimension reduction techniques allow the algorithm to change the features and parameters that improve the model and reduce mistakes. MLOps services, in conjunction with Kubernetes, TensorFlow, and Docker container technologies, guarantee efficient model deployment, automation, and maintenance, resulting in scalable and rapid AI/ML-driven demand forecasting techniques on the cloud.


Utilizing approaches for demand forecasting that are ML- and AI-based has numerous advantages. According to Mckinsey, supply chain networks can experience a 30 to 50 percent reduction in errors when demand forecasting is done using AI-based techniques.

By implementing these approaches, organizations may be able to forecast with greater accuracy at all levels. Additionally, AI can take into account outside variables that might affect demand. This is quite advantageous. Additionally, it uses a lot less time and resources than manual processes. The bottom line is that demand forecasting techniques powered by next-generation AI and ML will be central to business operations for the majority of organizations.






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