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Black color camouflages all stains. It is the primary reason that manipulative and Google’s Guidelines’ Violator Activities are known as Black Hat SEO. Back hat SEO is a secret and stealthy process of implementing unethical SEO techniques.
What is Black Hat SEO?
By Black Hat SEO, we mean those practices which Google does not support. These are against the policies of Google.
Google hates Black SEO & have specially categorized it as enlisted in:
Webmaster Guidelines
Bing’s Webmaster Guidelines
Black Hat SEO can also be defined as the tactic that SEO executives consider to show the search engines and not to enhance users’ knowledge.
Did you know?
If your rankings are continually spotting up, but the users are not gaining anything useful from you, then Google will come to know on its own that you were using black hat SEO techniques.
Why is Black Hat SEO harmful?
All the SEO services provider need to have a proper understanding of Black Hat SEO & its repercussions.
- It’s critical to realize that your site can get banned if Google catches you for implementing black hat SEO.
- A website may experience a hike in traffic for some time, but you can’t expect it to keep enhancing on a long-term basis.
- Your website may become a victim of both kinds of google penalties (Manual actions & algorithmic actions). Though you may get rid of the manual steps in the long run as they expire after a time, the algorithmic actions do never pass. They will not leave you until you have resolved them.
Which are the highly recognized Black Hat SEO Techniques?
Here are the primary Black Hat SEO techniques that everyone should refrain from:
-
Using Paid Links:
No doubt, an SEO executive can enjoy the bundle of benefits by buying links. How?
You need not bother about enhancing the quality of content
It’s easy to keep customers’ preferences in mind while choosing anchor text.
-
Spam Comments:
All of us must have read the comment sections of FB, Insta and YouTube. Don’t we?
And we must have gone through such non-relevant comments like this:
In similar ways, we notice spam comments beneath our blogs or articles. Here is an example of that:
Such comments intend to get free backlinks.
Please Note:
Links Generated through Spam Comments are no-follow links. They do not provide any of the link juice.
It is crucial to mention that if you are not controlling the commenting, the spam comments will keep on heaping up. It will create a wrong impression on the potential users.
-
Duplicate Content:
The users have asked this question many times, “Does duplicate content call for penalty imposition?’
The answer to this is – ‘NO’. If your website has duplicate content, you may not become a victim of Google’s penalty, but yes, you can’t expect Google to consider ranking you.
Search engines hate to get manipulated. If you try to do so, you are manipulating Google.
Take an example:
Imagine your name is Thomson D’Souza, and your friend’s name is Thomson Williams. You failed in exams. But Thomson Williams passed. You thought of a plan and took his report card to show your parents. You were sure of not getting caught since the last name was not mentioned in the report card.
But your mother has remembered your grades scored in the last term. She found them to be different and caught your cleverness. Then what? You got punished. She restricted you from going out to play.
In the same way, you may try to manipulate Google, but you can never succeed.
-
Article Spinning:
Again, you got hit with an idea to spin the article. Article spinning means writing the article/blog so that the extra value for the users will not be added, but it will be written in a plagiarism-free way by replacing it with synonyms.
-
Cloaking:
Let me explain this to you with the help of an example:
You are searching for, “What is the importance of Keywords?”
Then you are being shown the snippet of what you have searched, but when you click on the link to gain comprehensive knowledge, then the article or blog is showing different results, which do not satisfy your search intent.
-
Keyword Stuffing:
In the past few years, this technique used to be effective. Over time, it also started getting enlisted in the back Hat SEO Techniques.
So one must avoid stuffing too many keywords as it will not help you rank higher.
Why should you Report Black Hat SEO?
There are two reasons for which you may need to report black hat SEO:
-
If A Negative Seo Campaign Attacks Your Website
Though if you come to know that your website is being attacked by some malicious hack, negative SEO campaign, virus.
-
If You Notice Spam Web Results Are Ranking For Competitive Keywords
The SEO Executives know how to determine whether a particular search result has reached a specific position by following black hat SEO techniques. You can file a webspam report against that.
Caution!
Report a particular webpage only if you are sure it has reached their black hat SEO. If, in case, your claim comes out to be false, action can be taken against you.
Useful Tip
If your website is getting targeted by negative SEO campaigns relying on building spam links for you, there is no need to worry. Though you always have an option left to get rid of that – Google Disavow Tool. But please use it wisely; otherwise, you could end up harming yourself only.
Final Comments!
Why put your website’s reputation at stake by following the Black hat SEO? You may get to experience the results for a short time. But it will not prove beneficial for you in the long run. If you remain consistent with following the Black hat SEO, Google will permanently ban your site.
If you want to rank on the 1st page of SEO, then you should consider a well reputed digital agency like Kinex Media for obtaining the best SEO Services.
Also Read: https://www.stridepost.com/how-should-you-approach-seo-in-2022/
