Choose the Best Landing Page that fits your Business Goals

A landing page is a web page created for advertising or marketing a campaign. Visitors land on this page after clicking on an email link or ads from Facebook, Twitter, and Google. Landing pages are designed especially with a single goal known as CTA. These pages are the best option to increase the conversion rates of marketing campaigns.

The content of your landing page needs to be appealing, conversion-centric and marketing friendly to attract the readers. Content writing services in Delhi, Pune, and Hyderabad write content that converts readers, delivers sales, and generates conversion.

The benefit of a Landing Page

Unlike other web pages, the key benefit of a landing page is it includes relevant information about an offer. Here, the users are presented with a targeted CTA and don’t get distracted by options to visit other sections. Depending on your goal, you can make different landing pages.

There is no one size fits all approach. Some businesses might need one landing page type, while others have other goals. For instance, you might be looking to get subscribers while other owners want to sell a product. Get familiarized with the common types of landing pages, and choose the one that fits your business goals.

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Types of Landing Pages

 

There are different types of landing pages with different purposes and goals. Knowing which one to use for your campaign is important. Below are the top 8 types of landing pages you should know:

1. Splash Landing Pages

It helps grab visitors’ attention and appears before arriving at the expected end destination. To make a splash landing page means to attract an audience. It is not focused on conversion but fulfils a specific goal.

They are used as an intermediary page if there is an event, announcement, inform about a conference or promotion. This page asks about the audience’s language preference or age and allows them to enter the site. It has little copy or background image and doesn’t ask for much information. 

You can use splash pages to:

  • Tell the audience that a new website is coming 
  • Promote social media profiles
  • Ask them to set their preferred language 
  • Show a maintenance notice 

Splash pages welcome the visitors with familiar branding and show an ad or message that benefits your business. 

2. Squeeze Landing Pages 

These pages are smaller and shorter and don’t use much text or images. They are excellent for growing an email list as they focus on collecting email addresses from the audiences. You can then nurture those users with relevant content and offers. 

Most of the pages offer a bonus to enter their contact details like:

  • Whitepapers
  • Newsletters
  • Free trial
  • eBooks

You are building trust by giving something in return to the users, which is good for long-lasting customer relationships. Keep the design simple on these pages. The CTA button should be tempting, so visitors click and also visible for mobile users.  

3. Lead Capture Page

These are the most common type of landing pages. Unless other landing pages, they ask for more information from the users. 

It might ask for:

  • Name
  • Phone number
  • Business name
  • Job title 
  • Industry 

All the information you gather depends on the marketing goals and where they stand in your sales funnel. For example, if your lead capture page is at the top of the sales funnel, asking for the user’s life story doesn’t make sense. So, use a short form that asks for minimum information. 

If a user lands on your page after showing interest, they might have downloaded some case studies. So, asking more about them is easy to convert into a lead. 

4. Long-Form Sales Landing Pages

These types of landing pages are longer than other pages. It answers all types of questions users might have about your brand or business and can also address objections to choosing you. When they scroll to the bottom, they will know the benefits they will get if they purchase from you. The sales landing page has a lot of information as its goal is to close business.

5. Click-Through Landing Page

These landing pages provide detailed information about any offer to attract the users to click-through’ to a transaction or conversion page. It acts as a middleman between an online store and an ad. It allows the audience to get familiar with the features or services without asking to make a purchase. 

Businesses offer free coupons, trials or add value that makes the user continue their journey by clicking through to the next step. You can also customize the templates with a message and click-through button. 

6. Thank You Landing Pages

Thank you landing page can benefit lead nurturing efforts. People who visit a thank you page are already interested in your product or services, so don’t waste this opportunity to get more engagement from this page.

When a user fills a form and purchases something, thank them and suggest other services, products or offers. You can invite the users to:

  • Follow your social media profiles
  • Enter a giveaway
  • Leave a product review
  • Browse recommended products 
  • Refer other people to your business

Nurture your users with some additional offers and content. 

7. Unsubscribe Landing Pages

Don’t let your subscriber leave without giving them a second chance. Make a strategy and give them a reason to stay. If the visitors are trying to unsubscribe from the email marketing campaign, allow them to customize their email preferences and keep them up to date with your business. 

Users who cancel their paid subscription showcase your services or products for the last time or give them a discount to engage them with your brand one more time. 

8. Event Landing Page 

When you host a conference or event, audiences want to know why they will invest their time and attend the event. To do so, create an event landing page with all information and details and a registration form.

You can use online software and, while using a template, add a countdown to the event date. You can also add photos or videos from past events. Give them a compelling reason to sign-up. To increase the submission rate, ask for important registration information. 

Choose the Right Landing Page 

When choosing a landing page, consider a few factors. What are your business goals? Is it an event sign-up or newsletter subscriber? Who is your target audience, and where are they in the buyer’s journey? Answer these questions and know what you want. 

Try to know the visitor’s intent and reach your competitor’s landing page. Using the A/B test with heatmap, you can get to know the users’ behaviour, make the necessary changes and increase the conversion rate.

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