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Do you know that 63% of companies lack a formalized content marketing strategy?
It should come as no surprise that businesses that do have a content marketing strategy are more likely to believe that their efforts are successful.
Without a plan, success or failure is purely a question of chance, and you run the risk of having all your work go to waste. Hire an digital marketing agency, they can prove the best services of digital marketing in Mumbai.
Here are the steps for easy reference:
Step 1: Decide on your mission and goals
Establishing a content marketing mission statement is an excellent place to start when developing your content strategy plan. This succinct statement makes it simpler to concentrate on what is crucial to include in your content and what is not so that your content marketing strategy remains on course.
A mission statement for content marketing lists:
Your target audience
The content you’ll use to reach them
The benefit they’ll get
Step 2. Establish Your KPIs
Setting defined, quantifiable goals is the best approach to attain them. Setting key performance indicators (KPIs) for your content marketing plan is necessary to achieve this.
By offering check boxes for milestones, the KPIs will make it easier for you to determine whether your goals have been met. They will outline your goals for revenue, sales, traffic, SEO, traffic, and various digital marketing strategies including email marketing and social media metrics.
These will typically be identified by specific numbers. You may want to, for instance:
- Within the month, quarter, or year, reach a predetermined revenue goal.
- Increase the number of people who sign up for your lead magnet as a sign that you are receiving more high-quality leads.
- A predetermined quantity of new email subscribers
- Watch your website’s traffic and user engagement with its content rise.
- To increase traffic, raise some of your important pages’ search rankings.
- For your pillar content, achieve a predetermined quantity of mentions, shares, and comments.
- Receive an invitation to take part in some important industry events
You should also keep an eye on your marketing expenses, measure the money you spend on various initiatives, and monitor how much it costs to generate leads and close sales.
Step 3. Know Your Audience
You must have a strong understanding of your audience for your content marketing plan in order to produce the appropriate material for them. There are three things you must do.
Gather demographic information
Gathering demographic information about your website visitors, email subscribers, and social media followers is the first step.
You can get the information you need on your audience through web analytics, social media analytics, and email subscription analytics.
Age
Gender
Education
Income
Step 4: Evaluate Your Position Currently
There is already content online from many firms. This will cover blog posts, social media posts, podcasts, videos, and other types of material.
Determining whether that content is assisting you in achieving your objectives is the next step, for this reason.
You’ll need to do a content audit to accomplish that. That implies:
Recording every item of material, including blog articles, guest posts, and other information, and evaluating its value or effectiveness.
Recognizing the gaps
You might also want to consider how your content stacks up against that of your rivals and how any upcoming content will fit into the market.
Let’s take a look at an illustration of how this may function in your content marketing plan.
Methods for Logging Content
There is a crawler for URLs that will:
List of URLs
Review the page descriptions and titles
A duplicate page search
Publish sitemaps
You’ll receive a thorough analysis of your content, which will include:
Titles and descriptions for content
Article length
Backlinks
Facebook shares
Review the Performance of Your Content
It’s now time to evaluate how valuable the content is. You’ll be searching for indicators such as:
whether or whether the material has many inbound links
is that content’s position in search results for relevant keywords
if the information is spread extensively
Step 5: Select the Most Effective Content Channels
You’ll begin to understand where your audience hangs out and where you already have a strong online presence as you progress through this process. Instead than attempting to achieve everything at once, it is wiser to concentrate on what is working and expand from there.
For more specific results, you may also modify your search keywords.
With this knowledge, you can choose with ease which networks to target to increase social media engagement and content sharing.
Step 6. Decide on Content Types
Consider the different types of content you need to produce next. Every content marketing strategy will incorporate a certain type of material.
The majority of effective content marketing techniques rely on having a main body of information posted on your own website (or “home base”) that can then be repurposed and shared on other websites (outposts).
Therefore, blog postings are a crucial component of your content marketing strategy and continue to yield impressive results. Your blog entries should ideally comprise a variety of article formats, be actionable, valuable, and shareable.
Other Types of Content
What more content ought to be a part of your content strategy plan? Video marketing should be a fundamental component of any marketing strategy, as evidenced by our own research, since it is proven to engage visitors and keep them on your website for longer periods of time, increase lead generation, and decrease abandonment.
Step 7: Select and Distribute Resources
Make sure you have everything you need to execute your content marketing strategy now that you are aware of the type of material you intend to produce, who it is for, and where you intend to share it. That entails responding to inquiries like:
Let’s take a closer look at each of these.
Who is responsible for content creation?
This inquiry relates to role distribution. You must consider who will be in charge overall as well as who will be delivering each piece of content.
This will depend on your company’s size, the size of your content staff, and whether you are producing content internally or externally.
Here’s an illustration of how that would appear:
Content and content strategy are subject to ultimate approval by the CEO or chief marketing officer.
Your content marketing manager, who will collaborate with the content team, will be in charge of carrying out your content marketing strategy on a daily basis.
Content will be produced by people based on their areas of expertise.
Step 8. Create a Content Calendar
You must schedule exactly when you want to post your material on each of the platforms you intend to use as part of your content strategy.
Use a content calendar to schedule all of your material because failing to prepare is a major content marketing failure. There are various methods for doing this.
Step 9. Create Content
As you can see, your content marketing strategy involves a lot of planning before you ever produce any content. But the moment has come to actually do it. Although we’ll use a blog post as our example, these pointers can be applied to nearly any kind of content development.
You already conducted some research, so you know what kind of blog post to write. For instance, we are aware that how-to articles and list postings are well-liked by the readers.
Step 10: Market and Distribute
Distribution and marketing make up the next important component of any content strategy. This is because unless things are managed properly, you won’t achieve the outcomes you want.
Step 11. Measure Results
It’s now time to evaluate the performance of your content marketing plan. To accomplish this, you will revisit the KPIs you established at the beginning of the content strategy plan to determine what has changed and whether you are meeting your objectives.
