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It’s safe to argue that today’s marketers have a completely different job than ten or even five years ago. Marketing, like many other disciplines, is continuously changing and evolving, and thanks to new technologies, marketers’ duties are finally becoming easier to manage. We can now spend less time on the jobs that continue to produce higher outcomes owing to marketing automation tools. Not only that, but automation software has become more powerful, inexpensive, and accessible in recent years. Marketing automation software is now considered a must-have for almost any modern brand, particularly in the ecommerce space.
Marketing automation is now used by 51 percent of businesses.
We’ll go through some of the most useful tools for ecommerce marketing in this article, but if you’re searching for something different, take a look at our list of the top 20 digital marketing automation tools.
But what is marketing automation, exactly? What are the advantages for ecommerce marketers? And, more importantly, what makes it so special?
What is the definition of ecommerce marketing automation?
Marketing automation is one of a marketing department’s essential activities, and it is critical for all firms, regardless of size. Marketing automation is, in reality, one of today’s fastest-growing software industries.
Marketing automation tools, by definition, are software platforms and technology designed to help marketing departments and businesses streamline and improve their marketing efforts. Sending emails, scoring and nurturing leads, and publishing to social media are all examples of this.
In ecommerce, marketing automation technologies are critical.
We now have an abundance of technology at our fingertips, and it is up to us to avoid selecting technology that can be a problem and instead select the appropriate software for our needs. The goal of automation is to make life easier for you and your team, but that isn’t the only reason why this type of software is so important.
One of the most significant advantages of marketing automation technologies is the ability to construct consistent, cross-channel journeys that give a linked consumer experience.
Not only that, but these technologies can also assist you in contacting the appropriate people at the appropriate time. Conversions increased for 77 percent of marketers that used marketing automation solutions.
The following are some of the advantages of ecommerce marketing automation:
- Time and money are saved, while production and efficiency are increased.
- Increases the number of conversions and the rate of return on investment.
- Increased ability to produce more and higher-quality leads
- Alignment of sales and marketing goals has improved.
Assume you’re employed at a huge bicycle retailer.
You understand that if a consumer purchases a new bike in the summer, it will require maintenance, lighting, and mudguards in the fall and winter. You already know which accessories are most likely to complement the bike, so you have them on hand and ready to recommend.
Marketing automation allows you to set up a flow in which triggers send emails, SMS, or other notifications to customers to help them get the most out of their purchase. In this situation, you might send the consumer an email in October offering a discount on mudguards and lighting so they may ride their bike in the fall as well. The buyer will be pleased since he will get more value from the bike, while you will get more money.
Perhaps you’d like to encourage your customers to post a bike review after they buy it? Or do you want him to come in for a maintenance check three months after you buy it? Or, to put it another way, your consumer requires a post-purchase invoice or warranty. All of this, as well as a slew of other duties, can be accomplished quickly and easily with marketing automation software.
What factors should you consider while selecting a market automation tool?
It’s vital to know exactly what you’re looking for when choosing a marketing automation platform for your ecommerce firm. There are a plethora of tools on the market today, each with its own set of features (and price tags), so it’s critical that you clarify exactly what you want from the software before you begin your search.
Maybe email marketing is the most crucial thing to you, or maybe you need to combine whatever tool you’re using with your current program. Whatever it is, determining what matters most to you is the first step in selecting the best marketing automation technology for your company.
To make things easier, we’ve compiled a list of some of the most important elements for ecommerce marketing automation.
Is there a need for training in terms of usability? Will it be simple to utilize for you and your team? Remember that you want to help, not hinder, your processes. It’s fine if you choose a tool with a more complicated user interface as long as you have the time and resources to properly train your employees on how to use it.
Integrations with third-party applications: What software do you currently use? Is there a way to integrate this new tool with that software?
Pricing: It’s all too easy to be caught up in the trap of unnecessarily expensive software, so keep track of what you need and don’t need. Find a product that meets your needs while staying inside your budget.
Other important elements to look for include email marketing and landing page construction, lead management, native CRM connectivity, and APIs or app markets for quicker access to martech systems.
Source: ecommerce business , ecommerce store
