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The global male toiletries market size reached US$ 24.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 30.6 Billion by 2027, exhibiting a growth rate (CAGR) of 3.23% during 2022-2027.
Toiletries are personal care items that are used by individuals for personal hygiene and grooming and enhancing their overall physical appearance. Male grooming patterns have significantly changed over the years. Some of the essential male toiletries include combs, soaps, shaving creams, razors, aftershaves, shampoos, conditioners, mouthwash, hair wax, and hair styling gels. Male toiletries now also include skincare essentials and cosmetics like foundation, concealer, moisturizer, face pack, serum, anti-aging product, toner, face wash, and face scrub.
Competitive Landscape
The market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. Some of the leading players operating in the market include Beiersdorf, L’Oreal, Protector & Gamble (P & G), Shiseido, Unilever, The Estee Lauder Companies Inc., COTY Inc. and Molton Brown.
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Male Toiletries Industry Trends and Drivers:
The growing preference for personal hygiene and grooming among the male population is one of the major factors fueling the market growth. This is further supported by the inflating income levels of the masses. Besides this, the rising penetration of social media platforms has created more pressure to look presentable at all times, which has increased the uptake of male toiletries, especially among the young population. In confluence with this, several manufacturers are introducing a range of products based on the latest technology.
For instance, Marico Limited, an India-based consumer goods company, launched charcoal-based products, including peel-off masks, shampoo, body wash, face scrub, and face wash. Additionally, the rising demand for organic skincare and cosmetic products is propelling the market growth. Furthermore, the growing trend of online shopping driven by its hassle-free process, easy return policies, and free shipping is bolstering the market growth. Other major factors contributing to the market growth are celebrity endorsements and the increasing number of men salons across the world.
Report Segmentation:
The report has been segmented the market into following categories:
Breakup by Product
1. Deodorants
2. Hair Care Products
3. Skin Care Products
4. Shower Products
Breakup by Type
1. Mass Products
2. Premium Products
Breakup by Distribution Channel
1. Supermarkets and Hypermarkets
2. Pharmacies
3. Speciality Stores
4. Departmental Stores
5. Others
Breakup by Region
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East and Africa
If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Distribution Channel, etc. Click request free sample report, published report will be delivered to you in PDF format via email within 24 to 48 hours of receiving full payment.
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
