Custom Packaging

How Can Custom Packaging Play a Major Role in Marketing the Product?

Custom packaging is just a method to keep your product safe. However, if you approach packaging your product this way, you could be making yourself vulnerable to failure.

Packaging plays an integral part in the marketing of not just your product but also your brand too.

Why is Packaging Important to Marketing Products?

In a graphic created by PackagingNews, 48% of customers say they would likely return to a company to purchase another item when they receive goods with premium packaging.

84% of customers recycle their custom packaging boxes and bags after they purchase. 37% of them would like to share pictures of their packaging if they find it interesting.

With these figures, it is crucial not to undervalue the significance of packaging in marketing. It’s not just a way to give your product the security it needs throughout the distribution and sale process and distribution. Still, it is also a crucial factor in attracting potential customers.

Unboxing videos are a form of revival on the internet; packaging has turned into your company’s portable billboard.

For many buyers who purchase a new product, unboxing the experience can be the most exciting part of buying a new item.

The packaging design for your product is not something to be considered an afterthought. On the contrary, it must be considered as an essential element of your marketing plan throughout.

Think about how you want your client to feel when they receive your product? Of course, the packaging is a significant factor in answering this question.

Here are some reasons packaging is crucial in the marketing of the product:

Product Boxes

Stand Out from Other Products

The market is flooded with thousands of items available on the market, and the chances are that there are thousands of products similar to yours.

Based on PackagingNews, one-third of buyers’ buying decisions are entirely based on the product’s packaging. Therefore, it is the reason your product packaging can be the most influential factor in increasing sales.

First impressions are everything. The packaging you use is what your customers interact with in-store and online.

This is why separating your product from others begins with the packaging.

It’s there to decorate your products for shelves. If you’re using standard packaging, you could have the chance that you won’t appeal to brand new customers.

These are typically view as low-quality goods because the packaging doesn’t perfectly suit your product and appears dull and not original.

Custom packaging for your product is the best option.

You can communicate your branding story, communicate directly to your customers and let your product shine through those rows, rows, and lines of rivals’ offerings.

Utilizing a well-thought-out package layout is essential to build brand recognition.

Again, your package becomes your portable billboard. Therefore, you can use it to showcase your logo and convey important information using graphics and typography.

Let your creativity flow on the packaging’s front and draw the attention of your target market.

Your packaging design will be remember easily among all the noise from your competition by your packaging style and design and should be interactive with your customers.

The same principle applies to e-commerce.

Even though your customers can’t experience your products in person before buying, your product should be shining brightly in their mailrooms share by other customers with high-end packaging and attractive designs.

Your package should be simple to locate, easy to remember, as well as user comfortable.

The benefit of packaging that isn’t visually appealing or appealing is that it won’t be taken from your front door or in your mailroom.

It also reduces the likelihood of being bought in the first place.

You’d like your product to be appealing enough that people’s attention is at the highest from them.

Brand Packaging

Let Your Packaging Tell About Your Product and Brand

Your packaging may serve as a billboard that can be use as a portable version of your business; it’s an ideal way to talk directly to your clients.

The packaging’s front side is known as the “facing.”

This is the point where your billboard portable can be found, and its purpose is to display your brand’s identity, bring attention to your products, and set your company distinct from the competition.

The message you want to convey through the front should be brief and powerful.

Also, create it accessible and easy to remember.

The packaging’s back is a place of information that explains your products. It is where you can establish a dialog between you and your consumer. Because of the demands of consumers, the back of the packaging could be pack with data, so make sure that it is easy to read, concise and well-organize.

Your packaging could convey essential details, such as:

While it may appear routine and insignificant to marketing, maintaining complete openness with your customers helps build trust for your brand and protects your customers from issues while also making them feel secure.

Brand Packaging for products

This includes being open and confident about the benefits of your product.

For example, will the use of your product help save your customers either time or cash? Make sure they know that on the label!

In this way, you’re speaking directly to and engaging your intended market and differentiating from other companies they might see in the aisles.

Suppose your packaging does not contain information that competitors provide in their packages. In that case, this could make your product an advantage, so be up to date with your competition’s packaging designs as well.

Let your customers know the complete story and address any questions regarding your product packaging before they can ask questions.

inserts dividers

Create a Positive Customer Experience Custom Packaging

Many companies put much time and effort into designing and conceptualizing the look and feel of the packaging of their products; it is often an afterthought instead of an essential element.

The truth is that packaging is an integral part of today’s customer experience.

With e-commerce gaining the reigns in the retail industry and the rise of online reviews, customers are more likely to look to online reviews written by customers who have bought the product.

When a consumer opens the box of an item, the experience must trigger an emotional reaction or emotion.

This is evident in videos that show unboxing on YouTube, which show people’s fascination in interacting with and experiencing the product and the packaging.

Based on The Custom Packaging Company, 40% of online buyers think they’re more likely to post a picture or video through social networks if the packaging is brand-named and appealing.

60% of people are most likely to like a picture of an item on social media when it comes in a gift-like package instead of your standard brown box.

Good Customer Experience

This means that tailoring your packaging designs to the needs of your online customers could further boost the sales of your product.

Packaging that is premium will communicate the excellent quality and value of the item to the customer.

Although the rigid packaging is prone to be damage easily, it provides an elegant look and feel to your products and can make your customers feel indulge.

But, this could be accomplish with the folding carton, thanks to its many options for finishes and prints.

Additionally, using foam inserts adds to the luxury feel of your packaging. It also adds dimension to the customer experience and the protection of your products.

Communicating with your customers via packaging materials tells them what they can expect from the brand.

This is a significant factor in the overall experience. And the experience starts with the packaging.

If your packaging can create a memorable experience for the users and your customers, they might decide to keep the package and begin an entire collection!

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