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A good package not only protects the product but also helps to distinguish a brand from competitors. In today’s over-saturated retail space, it can be difficult to distinguish one brand from the next, but eye-catching packaging is key to keeping your brand top-of-mind and sticking in your customers’ minds. Let’s look at some of the most popular techniques for creating eye-catching and customer-friendly custom printed boxes.
Texture
When redesigning your company’s custom printed packaging, consider how your design will interact with your customers. While it is difficult to assess design on a flat sheet of paper, your design team can help you develop a mockup to see how your package will look once it’s printed. Consumers will also have their say on your packaging design. Here are a few tips for designing attractive packaging.
Before you start designing your packaging, make sure your products have images and descriptions. You may need to include expiration dates or batch numbers for products in these categories. You may also want to include a barcode, nutrition information, or association marks. This information can be included in your custom printed packaging. Be sure to check the regulations and guidelines of your local government or licensing organization regarding the type of packaging you need for your product.
Abstractions
Designing a package that catches the eye is important for a business to succeed. It must make the product or service stand out from the rest of the pack, and not blend into the background. Using bold colors and typography can help your packaging be noticed. Using unexpected design elements can make your package more eye-catching and customer-friendly. In addition to ensuring your packaging has the desired effect, consider the following tips to ensure it catches the eye of the consumer.
Depending on your product’s complexity, you can either hire a designer or create it yourself. It is best to hire a professional if your package design is complex. If your design is simple, you may even be able to design the packaging yourself using a program like Adobe Illustrator. If you’re not comfortable with designing your own design, you can get the help of a printing company for this part of the process.
Dielines
To design eye-catching and customer-friendly custom candy packaging or custom printed packaging, consider your target audience. A product that appeals to older adults might need packaging with larger text. A high-end product may need materials that evoke a sense of luxury. Also, consider where your products will be sold. Consider the demographics of each potential customer. Then, work out what material would best showcase your product. For example, a baby motorcycle jacket may not look the best packaged in shabby vintage chic.
The design of your custom packaging depends on how complex your product is. Simple designs may not need the assistance of a design agency. In this case, you may be able to create the design yourself. However, it’s recommended to seek advice from your printer before you start working on the packaging design. You can also collect inspiration and create a Pinterest board for your brand. Then, connect with different printers and get quotes on their services.
Digital printing
Before you design your packaging, make sure you consider the printing process. While digital printing allows you to use Pantone colors as your inspiration, offset printing has different costs and minimum order amounts. If you are unsure of which method is right for your product, contact a printer to get an idea of how much it will cost. To make the process easier, most printers offer dieline templates.
Digital printing gives you the freedom to use unlimited colors. Unlike traditional printing, you aren’t restricted by ink colors or expensive plates. You can experiment with colors and design until you find the one that works best for your product. Another advantage of digital printing is that you don’t have to worry about ensuring your packaging is the right color. It can also be individualized to match the product’s packaging location.
Offset printing
Offset printing is an excellent choice for creating eye-catching and customer-friendly custom printed packaging. This printing method can be used for a range of purposes, including product storage and shipping, branding and display. Custom printed packaging can also be used to showcase retail products and electronic goods. Read on to learn more about this printing method. It is also a cost-effective solution for large print runs.
The first step in the design process is to gather your product photographs. Your packaging design should be able to communicate a key message to your customers. It should also be photogenic so that consumers will want to buy it. Remember to include specific usage instructions and color codes for your product. For example, you should include any nutrition information, association marks, and barcodes on your packaging.
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