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The amount of business being done in physical stores has been steadily declining over the last few years, as more and more people turn to online shopping as their preferred mode of purchase. This shift in consumer habits means that small businesses must find other ways to get their products or services in front of potential customers, which is where PPC company in India comes in. Pay-per-click advertising allows local businesses to reach their target market with precise, relevant ads based on what that audience is searching for online, driving interested shoppers directly to their websites and increasing the chances of turning those visitors into paying customers. What’s not to love about that?
PPC Defined
Pay-per-click advertising (PPC) is a cost-effective digital marketing solution for local businesses. As an advertiser, you only pay when someone clicks on your ad. So no money is wasted on impressions that don’t convert into actual customers. PPC works especially well in conjunction with SEO and social media since they’re all focused on acquiring new customers. From paid search listings, display ads and retargeting, here’s everything you need to know about how PPC can help grow your business.
Starting on the Right Foot
Some business owners might be thinking to save money by opting for a cheap website builder or design. But there are real costs associated with doing so. If you start on a cheap platform or site, that’s what people will associate your brand with—and it’s difficult to transition away from that later. When you’re thinking about how your business can grow in a low-cost way, look into pay-per-click (PPC) advertising. You only pay when someone clicks on your ad, so you can keep costs minimal while still reaching thousands of new people every month and learning what they respond best to. It’s hard not to see results quickly if your ads are well thought out and relevant.
Identifying Keywords
The first step in creating a successful local PPC campaign is finding appropriate keywords. Though there’s no definitive guide on how to identify keywords, a good place to start would be general words that describe your services and target audience. Are you an accountant? Start there! From there, think about broad phrases and questions people might type into Google when looking for your service or product. For example, if you run an accounting firm and serve small businesses, you might want to consider including words like small business finance or tax preparation tips for small businesses in your campaigns.
Choosing an Ad Group Structure
If you’re a newer advertiser, thinking about how to structure your Ad Groups can be intimidating, but it doesn’t have to be. It may sound like a lot of information, but once you get going, you’ll find that structuring your campaigns is actually quite simple. Once you do start setting up different Ad Groups for specific products or services, there are some general rules for deciding on an ad group structure:
- 1) set up different campaigns for similar product types (for example, if you sell both wine and beer)
- 2) segment products by price
- 3) consider setting up separate campaigns for similar locations (e.g., New York vs. Las Vegas).
Writing Effective Ads
In order for your ad to generate interest from potential customers. It needs to be eye-catching, clearly explain what you’re offering and show why your business is better than a competitor. There are two components to an effective ad: headlines and body copy. It’s best practice for advertisers to test several different versions of their ads before determining which one works best.
Setting Budgets, Goals, and Expectations
To make sure your campaigns are actually working, you’ll need to track how your ads perform over time. Google’s built-in tools can give you a quick overview of how things are going and let you see which keywords are driving sales or web traffic. But if you want a more comprehensive report—and a better sense of what needs improvement—you’ll need to rely on third-party tools like AWR (AdWords Reports), SEMrush, HubSpot, or Moz. These services offer robust reports that show everything from impression volume and the average cost per click to keyword rankings and landing page analysis.
Tracking and Optimizing Campaigns
Before you go running off and creating campaigns. It’s a good idea to figure out how you’re going to measure them. There are several key metrics to watch. Clicks, costs per click (CPC), cost per acquisition (CPA), cost of customer acquisition (COCA) and return on ad spend (ROAS). No single metric tells you everything about your campaign. But at least one should be tracked for every new campaign. Knowing which keywords are driving your sales will help you optimize your ads, bids, and landing pages. You can also use tools like Google Analytics or HubSpot to learn more about how customers are interacting with your ads. And where they’re coming from.
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