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Each Social media platform works in a different manner if you want to get the maximum out of each social media platform; you have to take care of each platform individually, as per the recent data Pinterest drives more traffic than Twitter and Facebook
Being a blogger if you don’t have the Pinterest account, you are losing a lot of massive traffic to your blog, 90% of content on Pinterest are repins by the other users only 10% of the content is created by the people, that mean if you become a creator of the pin, then there are thousands of people waiting to repin your pin if they like it.
Content never dies on Pinterest like Facebook and Twitter, it doesn’t show up publish date on pinned images, once it gets rolled on Pinterest it will become a roller coaster for your blog traffic, which never stops if that image gets repins by more users, even after six months you will get traffic to your blog from that pin.
How Pinterest Works
Pinterest works like a visual bookmark list to collect, create, share and store your liked topics, by organizing through boards.
For example I am interested in more than one topic, I like to read about articles on business and technology, I cannot keep all articles in one place, so I create two boards to keep my articles, I will organize one board for Technology and another board of Business, like that if you have more interests you can create more number of boards to organize your interests.
How To Get Started With Pinterest
Pinterest allows creating your account by Signup through Facebook or Twitter or you can create your account by normal signup procedure.
Once you started your account on Pinterest, complete your profile information without skipping any field because people like to know more about you through Bio, your interests, your website URL, all these information plays a major role to get noticed by the people.
Add minimum ten boards on Pinterest with related keywords of your niche.
For example if your blog is related to SEO then create other boards like Content Marketing, Social Media, Backlinks , WordPress, Digital Marketing, Content Ideas, Google, Keywords.
And take care of keeping minimum 10 pins on each board; finding these pins is very easy on Pinterest.
Don’t talk only about yourself to promote your blog, regularly repin other user’s pins.
HOW TO USE PINTEREST TO DRIVE TRAFFIC TO YOUR WEBSITE
VERIFY YOUR WEBSITE
Pinterest allows you to verify your website in settings, it’s not mandatory to verify your website but if you do it, you will get two benefits out of it
- More Traffic & Engagement
- SEO Benefit, Analytics, Widgets
After verifying your website, Your URL prominently displayed at the top of your profile with red tick mark that means your website is verified and it’s trustworthy to visit, this allows more traffic and engagement with users.
As of now search engines considers Pinterest visitors as backlinks to your website, which can improve your website link juice for the SEO benefit.
Optimize Images For Pinterest
A good quality image plays a major role on Pinterest, if you want to succeed on Pinterest you have to take care of the images which are optimized for Pinterest.
Pinterest images are well displayed if the image has 735 pixels wide when expanded, height you can decide yourself based on your image category, use high quality images, don’t keep stock photos just like that add some text to the images through picmonkey, allow users to know more information in the picture what you want to convey.
Add Official Pin It Button On Your Blog
Pinterest offers a widget to add a Pin it button to your images on your blog, widget is easily customizable and easy to install.
Pin It button allows all the readers of your website to pin the image or article from your blog itself, all they have to do clicking the pin it button choosing the board where they have to store or share.
Note: Every time you have to add Pin it button for every image on your blog post article, if you have to get maximum benefit, try to add pin it button on all images.
Write A Description On Each Pin
Most of the new Pinterest users don’t write description about their pins, giving relevant description about your pin increases the user’s interaction with your pin, whenever we link our article on pinterest it takes default description of the image, we have to take care of the description before posting your pin.
If we keep that default lame description on our pins, we lose the credibility from our followers, because of our laziness in adding extra description; sometimes even description can bring traffic to your blog.
So beware of writing good relevant description about your pin.
Engage with Your Followers
In any social media platform if you want to succeed then you have to continuously keep in touch with your followers, in the same way you can engage with your pinterest followers by repining their images, commenting on their posts, sharing their pins, regularly adding pins to your profile, continuously increasing your followers base.
Promote on other social media platforms about your pinterest profile ask them to follow, keep a fresh content which is useful for your readers, don’t flood your pins at a time, daily pins and daily interactions gives more benefit.
Use Hashtags
Pinterest supports hashtags in a different manner compare to Twitter and Instagram.
Twitter gives more benefit when you use more number of hashtags.
Instagram automatically adds more hashtags to your keywords for more reach.
When it comes to Pinterest consciously use hashtags for your pin, just keep on keyword hashtag, too much keyword stuffing on pinterest demotes the pin in search.
So for better search ranking on Pinterest cautiously use hashtags.
Use Rich Pins
Pinterest recently introduced rich pins for recipes, products, articles, places and movie, rich pins are the pins that have extra information on pin itself.
Richpin article displays the information about Headline, Author, Story description, link to your site.
Rich pins increases the visibility of your pin automatically.
To use rich pins on pinterest , first you have to validate your URL.
Pinterest supports Schema.org markup to get the required information to make rich pin for your article, all you have to do, markup your articles with Schema.org.
Once they validate, pinterest asks you to submit URL, once the URL gets approval it sends you a mail.
Conclusion: How to use pinterest to drive traffic to your website question from your mind will be simplified, if you use all the above steps accurately. You can also buy pinterest accounts in bulk for promoting your website.
