How to Write an SEO-friendly Article
How to Write an SEO-friendly Article

How to Write an SEO-friendly Article


The balance between optimising content for your users and making your content SEO-friendly requires extensive tweaking. We have all heard that SEO-friendly content is an excellent way of creating targeted traffic for your site. Many people will say that SEO-optimized content shouldn’t be user-friendly; however, the reality is that you do not need one or the other; you require both.

In this post, we’ll give you the top strategies for creating SEO-friendly content suitable for search engines and your customers.


  • Be attentive to the introduction you make


While crawling through a web page, search engines need to comprehend the meaning of the page and determine whether it is appropriate to add to their index at the quickest possible speed.


Your task is to accomplish this by including your SEO keyword phrases in an introduction paragraph placed at the top of your web page.


  • Create content that is distinctive and unique


Original and unique content doesn’t necessarily mean you need to create something wholly new or offer something that was never has ever before.


It means that your content is not a perfect copy of a different website or online resource.

Google is highly adept at identifying duplicate content. There’s no reason for them to put a page or website on the top of their search results—a site or webpage with the same content.


They require to include in their index websites that can answer users’ questions about search results. The more unique websites they can offer, the better the chances of keeping the users satisfied and visiting for more.


A link to the source isn’t enough to make your content distinctive one of the mistakes that bloggers often make is copying content from websites and then publishing the content on their own, later adding a link back to the source.


While this is a good thing to be ethically responsible, it doesn’t alter the content in any way when it comes to the uniqueness of content.


The information on your site is not original and is not offering something unique to Google.


  • Make sure that you are using your Metadata correctly.


Now, you’ve found your target keywords. Be sure to put them in the correct locations in the proper places:


  1. Title URL, Meta Description, and Title.
  2. Keep it between 150 and 160 characters and include it in your content.
  3. Include your keywords in H1-H6 tags images, names of pictures, and alt images.


Make sure you don’t overuse your keywords when you are applying. It will affect the quality of your content and may also look spammy. It could reduce the chances of your blog posting appearing in search results, precisely the goal we’re trying to accomplish in this case.


The bottom line is that you need to write blog posts or other content that address issues or address the most frequently asked questions that your audience has. Incorporate keywords throughout the text naturally to the person reading it. You can ask someone to check your content to translate it naturally.


Meta descriptions are a description of your content which Google utilises to display beneath the title of your page in the search results. The meta description should contain your targeted keywords and catchy text to increase your CTR, and Meta lengths should be between 160-155 characters.


There’s no way to tell if Google will utilise your meta description as the one you’ve carefully designed. In many instances, Google will write its version.


  • Create your content in a structured way


Be sure to believe my word when I tell you that the way you structure your content can simplify your writing and make it more straightforward when it comes to writing. The first step is to decide on the main topic of your blog post. 


After that, you can break it down into other sections to make it easier in writing. You can tackle each section in isolation without worrying about it when you’ve organised the content you write.


Be aware that every article should have an introduction, main body, and conclusion. The body can be divided into multiple parts and compellingly compose the content in your writing style and the tone you choose for your brand.


That means that although you must pay the proper focus to the description and title of your website, You should also think about using your keywords naturally within the body of your page.


  • Make a clear call to move.


It is among the essential things you should not do when writing a concluding paragraph (especially in the beginning when you’re just starting at SEO services!. Finish your article with a compelling call to action so that your readers continue to explore your site. 


It could be something like “sign up here” or other links that take your readers further along their journey with you as a customer.


  • Tags for headings


Utilise your header tags, keeping the concept of hierarchy in mind. Your blog’s headline must have just one h1 tag on the page and contain an appropriate keyword. The primary sections should have an h2 tag, and the subsections should have H3 tags.


Be sure that your header tags differ. Similar tags could confuse users and search engines into thinking that they’re seeing the same information in two different ways. If you discover a crossover or a similarity, you might want to consider consolidating the two sections into one.


  • Make smaller paragraphs


It is always ideal that your sentences are as short as possible. From a reader’s perspective, it makes your content simpler to read by each paragraph having its unique idea (aim for 2 to 3 sentences). 


It is possible to utilise different formats, including highlights, bullet point text, or font changes, and it makes it easier for mobile readers and makes your content visually engaging.


  • Optimise images


Search engines use alt texts to comprehend the topic of an image. Google can’t understand the actual text contained in pictures, but they read the text of images to determine the significance of images in results. It means that you’ll have to identify alt text as well as descriptive captions, titles, and file names.


The alt text won’t be visible to web users unless the image isn’t loading, and then the text will be displayed to the benefit of users.


  • External links to sources that are logical for the user


When you create an article for your blog, It is essential to link to other resources. Utilising the anchor text is crucial so that people more easily understand what the hyperlink is about. Links can aid your readers in understanding a topic in greater depth while remaining focussed on the primary point.


External links are a great way to assist search engines in comprehending what your content is about. If you’re using internal links, you can use this for a similar benefit based on the content you’ve got on your site.


Be sure to include links to other valuable resources such as Wikipedia because it helps build trust and improve the user experience.




When we refer to SEO-friendly content, we refer to content easily comprehended by search engines.


The more information they can understand about your website, the higher the chances of getting an improved ranking on their search results.


Things like content’s distinctiveness, the title of post-introduction body text and internal linking structure, the design of the webpage, authorship, and pictures are crucial for SEO copywriting.


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