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Being an owner of a website is not an easy task. You have to keep an eye on every aspect which affects your website. Even after creating a website SEO is the key to success and ranking it on the top. Well, in the new digital age, choosing the right web hosting company affects the ranking of a website. How? Don’t worry; we have got you covered!
Everyone wants to see their website on the top of the Google search page in this competitive world. Basically, SEO denotes tailoring your website and its content to rank a website page.
So, now we will focus on some points that prove that a web host affects the SEO of a website. Also, we will share some views on the importance of selecting reliable web host services.
Affect Of Web Hosting On SEO Ranking Of A Website
1. Downtime of website
When we discuss testing a web host, downtime is the first test. When your online business or services pages suffer from frequent downtime, it means this is an initial sign of a poor website host.
Do you know downtime brings down the SEO and SERP of a website?
Moreover, it impacts the overall performance of a website.
Now let’s have a look over this issue.
Downtime denotes a website not showing over the search engine or when a web page is down. Later the search engine gets a question regarding the content of a website. Additionally, the glitch will degrade the SEO of a website, and the search engine will not find that particular website. Furthermore, it improves the website’s bounce rate, which directly impacts its authority.
Hence, to get 99.9% uptime and avoid downtime issues of a website, you must choose the experts of website hosting.
2. Slow speed of a website
Nobody likes to surf a page with a slow loading speed, whether it’s a visitor or any customer. That is why selecting a website hosting service provider is important. Further, your website becomes slow if you have more than a thousand visitors per month. So, you need to hire a web host provider for an online business.
If you can’t afford the services, one option is upgrading it to the best cloud hosting and the best VPS hosting from slower shared hosting.
Ensure that your host’s data center is located just very close to your target audience. Moreover, the data has to be transmitted to a website, the longer it will take to load your website. You can include enlisting the assistance of a CDN (content delivery network) and setting up page caching with your host.
In the end, we would suggest you have a look over your website’s page content before blaming the website hosting provider for slow page loading. Poorly built plugins, even sloppy HTML and Javascript code, or large images down the rank and hurt the SEO score of your website.
Shared hosting looks like an affordable option; however, remember cheap things don’t have quality. Shared hosting allows you to host many websites over a shared server because you are compromising on hosting quality.
The Google search engine never prefers that website with shared server hosting. It is because those sites are against SEO ethics. Furthermore, the shared hosting major disadvantage is spamming. The cheap web host service providers serve everyone, even spammers too.
As you know, an inappropriate environment directly affects good things, same as here it affects the website ranking and authority. Also, shared hosting doesn’t offer scalability, speed, and reliability.
A major disadvantage of shared hosting is that it doesn’t provide security. It may lead to confidential data leaks from your website. So, say no to the shared hosting plans when you are creating a website.
4. Database connection failure
If you have seen a warning message of “Database Connection Failed” or “Internal Server Error,” it means your website server is overloaded with traffic. It will hurt the SEO ranking of your website.
So, you can build a cached copy of your website or website’s popular pages so that your visitors don’t have to connect with the database stored with your web host. If we take an example of WordPress, here, you can create a cached copy with the free plugin (WP Super Cache).
In the long run, you may choose to upgrade a hosting plan. Not having enough bandwidth to handle all the website traffic can result in database errors. So, ask your hosting service company to scale up to a cloud hosting plan or a VPS.
5. The local host for a local audience
Location plays an important role in providing a great website experience to audiences. If you have a server location near the target audience, it means the faster redirection of the target audience to a website. Well, all website owners must understand that hosting location impacts SEO.
Most of the time, eCommerce stores target the audience of their locality because they compete with the sellers in the local market. Let’s take an example; a Singapore-based website hosted on a Singapore hosting service will get great traffic and SEO rankings as compared to their server outside Singapore.
Moreover, the server location plays a crucial role in website page load time. If the location is near the web audience, this will help fetch data faster.
6. Geo-Targeting
You might have heard about Google Search Console Tool’s important feature is Geo-targeting.
Geo-targeting helps focus the right audience worldwide regardless of the server location. When your website has a local domain like (.co,.au,.uk), don’t worry about targeting the relevant audience as it can gain it automatically. But, if you have a global domain like .com, then you need to find the nation you are focusing on in the tool search console.
Not setting the targeting country in the tool will allow Google to track IP addresses to identify the country of a website that will become a real problem. When you use the search console, it eventually assists a global domain focus on a particular country.
Why Choose A Reliable Web Host?
If you have decided to build a website for your eCommerce store, the first task is choosing the right help. It will help you to boost the Goog;e search ranking of your website. This means you can reach your target audiences. When you choose the right help, users’ websites stand out from the crowd and compete with competitors of similar product sellers.
So more or less, once you choose a reliable web hosting service provider, your online business will get leverage from it. The customers can easily find your website reference when searching for similar products or services.
Are you aware of the fact that many businesses are promoting themself through an online platform? You might have seen many business owners providing Google Suite to their employees. It helps them to keep an eye on the pending or ongoing work in their business. So, it is important to choose the right web hosting service for a smooth process.
Final Words
According to the expert developers, a website hosted by a bad host becomes a disaster later. So, it is very important to stick to the best Singapore hosting services. It helps improve Google ranking and generate traffic on a website.
So we would suggest you pick up a better hosting option; otherwise, you may face the worst SEO ranking, greater load time, sudden downtime, website crash, and many other issues.
So, have you understood the major impact of web hosting on the SEO ranking of a website? If so, please share your reviews with us. We hope this write-up will be helpful for you to choose the right web hosting services.
Thank you for reading.
