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Market research will assist you in developing a better understanding of how to apply the app marketing methods discussed in this blog.
8 Essential App Marketing Strategies – App Marketing Company
Your App’s Landing Page and Blog
A landing page is an important mobile marketing strategy because it allows users to learn more about your app on mobile web and desktop. This is a low-cost method for attracting new users through SEO – Search Engine Optimization. When designing your app’s landing page, it’s critical to include a visual representation of what users can expect if they install it. With a clear call to action, your landing page should include links to your app in the App Store and Google Play Store. Other requirements, such as gameplay trailers for mobile games, will be dictated by your app vertical. Displaying user reviews and including screenshots of your app’s user experience, on the other hand, are critical.
You should also keep your website’s blog up to date. Another way to use SEO to find new users and reach your target audience is through social media. Your blog should be shared strategically across your social media channels, with analytics used to actively determine the kind of content that is most beneficial to your overall strategy.
App Store Optimization
App Store Optimization (ASO) is the process of increasing the visibility of your app in the App Store and Google Play Store. This is critical to your user journey because, even if your campaign sends a large number of potential users to the App Store, your app still needs to be well-presented for them to install it. ASO can also be used to attract organic users at no cost.
ASO, like SEO, necessitates the identification and use of keywords that will help your app rank high in the App Store. It is also necessary to include screenshots of your app as well as a video of in-app usage. You can also use secondary app categories to provide users with more than one way to find your app.
Social Media Marketing – App Marketing Company
You can’t afford to ignore social media activity as an app marketer. It’s a good idea to post on your social media channels regularly and to use them for more than just raising product awareness. For example, social media is an excellent way to build a community and solicit feedback from users who would not be motivated to contact you in-app or via your website.
Blog posts, competitions, discussion threads, and user-generated content can all be used as content for your social media channels. This will differ depending on the app vertical – you can find out how through market research – but the right channels can be especially useful for apps with social elements, such as fitness and gaming. You can also incorporate social media into your app and make it available.
Influencer Marketing
Authenticity is important to 90 per cent of shoppers when deciding whether or not to support a brand. The use of influencers to reach new users and promote your brand is known as influencer marketing. This app marketing strategy has taken the industry by storm in recent years, with influencer marketing budgets increasing by 65 per cent this year.
It is enumerated that Influencers can be used in a variety of ways to help you achieve your marketing objectives. You can either give an influencer ‘freebies’ to share with their audience or pay for product placement. A paid ad gives you more creative control, whereas simply offering your goods to the right influencer is a cost-effective way to reach an audience.
The Verticals such as fashion apps will have their ways of collaborating with influencers. Influencers, for instance, can use your app to create lookbooks, which can then be featured on your app and shared on their social media channels. This is an excellent way to introduce users to the features of your app.
Paid User Acquisition Campaigns
Paid user acquisition is the practice of attracting new users to your app via paid advertisements. For the best results, you must set up campaigns and adjust your ad spend over time. It’s critical to understand the users you want to attract and the in-app actions you want them to take.
You will need to observe data and spot trends in customer behaviour when analyzing the success of your campaigns and adjusting your spending for better results in the future. Your attribution provider will assist you in measuring these results by tracking the number of users who performed each action. The best-performing channels will then be highlighted in reports. If you have more than one app, you can act as both a publisher and an advertiser by cross-promoting them.
Set your KPIs (Key Performance Indicators)
KPIs should be used to measure the success of your app marketing strategy. KPIs are used to measure the performance of your app by taking into account the campaign and in-app activity that is most important to your goals. Measuring performance with these KPIs will give you a clear picture of where your app is succeeding and where it needs to improve.
The number of Active Users, Daily, Weekly, and Monthly (DAU, WAU, MAU), Cost per Acquisition (CPA), Cost per Install (CPI), and Cost per Mille are all-important KPIs to be aware of (CPM). You should also think about the Click-Through Rate (CTR), Conversion Rate, Retention Rate, and Churn.
Retention Campaigns
App marketers can immensely concentrate on retention to increase LTV (lifetime value) and ROAS. The goal is to identify where users typically churn and keep them before they churn. By retaining users for a longer period, you will increase engagement and revenue from users who already have your app installed. Retention rates can also point out areas where your app could be improved.
Email Marketing
The fact that email marketing is an opt-in marketing channel is a significant advantage. This primarily means that only those who have expressed an interest in your marketing content will be exposed to it. Email marketing is also an excellent way to provide exclusive benefits to your most devoted customers. For email marketing campaigns, your CTA (call to action) is critical.
