Managing Google Ads and dealing with website monitoring

Managing Google Ads and dealing with website accessibility issues

If search engine optimization is the queen, then content is definitely the king. Together these two can move mountains and provide the website with high positions in search engine rankings. The effectiveness of a website depends almost entirely on its content, because a visitor comes to a web resource for useful information, not for design. Quality, interesting and unique content is half the success of every website or web resource.

Essentially, content is the information on the website. Content can be blog articles, product cards, page texts, photos, video reviews – anything that carries a semantic load. It is logical that a website without content, that is, content will be just about nothing. Content is a bridge between the website owner and the user, a way to deliver important information and get feedback. But we shouldn’t forget about the fact that content without a website means nothing. This means that the website must work 24/7 and with the highest possible uptime.

website content monitoring

Website stability and Google Ads campaign efficiency 

Everyone who owns a website surely wants to be sure that the advertising campaign will be going well. And when launching an advertising campaign, website owners want nothing to interfere with their work. But even the most reliable websites sometimes become inaccessible. 

Thus, if for some reason the website becomes unavailable, the Google Ads system completely blocks all of your advertising campaigns. The reason for inaccessibility has no special meaning for this contextual advertising service. And the website owner can only manually restore it. But that’s not the worst thing.

In addition, Google’s ad parser blocks ads if a web page contains errors or is misconfigured. But Google suspends ad campaigns on websites only if they are completely inaccessible to users. A large number of minor glitches, specific interruptions and errors on an Adwords-enabled website go unnoticed by Google’s systems. 

Website stability and Google Ads campaign efficiency

Moreover, even a momentary glitch can suspend an ads campaign for a long time. For example, if a website is available but does not work as expected, Google will not suspend the advertising campaign. This would result in a big loss because users would click on empty links. Eventually, even if the website owner can localize the problem in time, he will have to make a request to restore the subscription and wait for it to be fulfilled.

Website monitoring toolkit with Google Ads controls

With aforementioned in mind, website owners and webmasters will need to constantly monitor website stability and accessibility for various issues. It’ll require a lot of effort. Thus it’ll take a lot of time. Yet there is a way out of this situation – monitoring automation. Thus every website owner or webmaster needs a reliable tool like HostTracker to keep track of problems and prevent them from happening. This toolkit includes a service that automatically checks the status of the website. 

You can easily set up a customized monitoring and control system to track ad campaigns. It will manually suspend all Google-related ads campaigns through the Adwords API before Google’s own system takes any action. And once the website is back online, the service will turn the ads campaign back on. This approach allows website owners to avoid serious money loss, lower the consequences of website outages and significantly reduce the load on the webmaster or technical team.

Website monitoring toolkit with Google Ads controls

If a website’s access speed is very slow, Google Ads will block its advertising campaign as well. Therefore, it is important not only to look for potential accessibility threats, but also to pay attention to the website’s loading speed. 

Google’s research and the Ads system states that it should be between 1 and 3 seconds. But in terms of conversions and usability, all that matters is how fast the page loads in the way that the user needs it right after entering the website. This may only be 30% of all content and features. 

However, Google does not say exactly how they measure speed. But this indicator probably includes several technical characteristics, in particular Core Web Vitals. In short, they don’t measure how fast a page loads, but rather how quickly the first visible part is rendered.

To find out the causes of problems with the loading speed of the website, it is necessary to carry out a full-scale diagnosis. After all of the above, the webmaster will need to review the reports and find out where the source of the problems is. 

Google Ads and website loading speed monitoring

And this is where HostTracker will help you, which is primarily designed for 24/7 website monitoring. If you use this service, it will allow you to carry out a lot of checks in a short time. This approach allows you to achieve maximum effect with minimal effort. Using this tool, you will always be aware of the state of your website. And you will be able to respond quickly if its loading speed becomes low. In addition, you can use the archives of collected statistics to find the sources of persistent problems.

Website monitoring and Google Ads controls setup

Within seconds of registering with HostTracker, each user can simply click the “Add Checks” button. And then selecting one of the customizable automated tests and checks from the drop-down list will allow the user to set it up. Once all the necessary checks have been set up, all that remains is to click the “Add Contacts” button to add contact information. Thus HostTracker will send a notification if something will go wrong or it’ll find any errors.

Website monitoring and Google Ads controls setup via HostTracker

Being specific, to control Google Ads, the webmaster needs to specify the details of the company’s account linked to the contextual advertising service and confirm access to the Google AdWords account. As a result, webmasters will get an automated tool for monitoring and managing contextual advertising, which automatically checks the status of the website and suspends the Google Ads campaign in case of problems in its operation. And when the website works again, the service automatically restores the performance of the contextual advertising service as well.

In addition to all of the above, the system will instantly notify the website owner or webmaster in the event of problems. This is necessary so that the webmaster can quickly fix these problems. For this very purpose, HostTracker divides all notifications into various categories depending on their seriousness. If a failure is of a momentary nature, the system will not send a notification. However, in case of real problems the system will promptly inform the webmaster or the website owner.

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