Overview of Matic (Polygon) Matic Network, now rebranded as Polygon, has emerged as a leading …
Read More »How to Make the Most of Celebrity Endorsement in the Marketing Mix
With the influence of social media on every corner, marketers are now looking at celebrity endorsements as a powerful marketing tool. While they can boost a brand’s awareness, the effectiveness of this marketing technique depends on how well a celebrity can associate with a product. Considering that millions of people …
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