Stride Post Latest News
Related Articles
The rising significance of grooming among women and men is driving the requirement for fragrances in the U.A.E. Perfumes can positively impact self-esteem and change the overall perception of individuals by peers. In addition, fragrance companies are adopting various digital marketing channels for gaining relevant information on the consumer buying behavior that can help them in growing their business. Further, online marketing allows companies to raise brand awareness, perform better than competitors, and achieve stronger consumer loyalty.
The rapid growth of the U.A.E. fragrance market can also be attributed to the high demand for luxury fragrances in the country because of the growing brand consciousness among consumers. In addition, the purchasing power of the people in the country has been consistently increasing owing to the growing significance of the U.A.E. as a global tourism and business hub. As per the CEIC, due to such reasons, the total disposable income of the country rose significantly from $257,381.45 million in 2010 to $299,564.1 million in 2020.
This has also been resulting in the increasing demand for eau de parfum, which is made with a higher concentration of essential perfume oils and a lower content of alcohol. Therefore, eau de parfum has a stronger fragrance than other kinds of fragrances, which also makes it more expensive. The higher purchasing power of people is also making bio-based perfumes increasingly popular. Although synthetic fragrances have a long-lasting duration, low costs, more-complex notes, and a stronger scent, they can be harmful to the skin. Moreover, natural fragrances offer relaxing, energizing, and calming vibes, which help in improving the mood.
Moreover, since men and women use perfumes almost on an equal level, unisex variants have been the most popular. It is also due to the fact that these fragrances are comparatively easy to make and incorporate masculine notes. Further, they smell just as nice on a man as they do on a woman. In addition, in present times, women are readily accepting unisex perfumes, as they wish to explore newer scents.
Geographically, in the U.A.E. fragrance market, Abu Dhabi and Dubai generated the highest demand for these products in the past. It can be attributed to the fact that these metropolises are majorly home to a richer and more-cosmopolitan population than other emirates. In addition, Dubai and Abu Dhabi are the business and tourism hubs of the country; therefore, feature a vibrant life and high society culture. This raises the importance of smelling and looking good among both men and women, especially during social events.
These cities are home to huge business parks, which have offices of all major companies from Asia, Europe, and North America. Similarly, some of the most-iconic hotels in the world, including Burj al Arab and Atlantis the Palm, are located in Dubai. Additionally, the city is currently hosting the much-talked-about World Expo, which is bringing in loads of celebrities and business tycoons from all over the world. This is further leading to the development of the country’s corporate and social culture, where fragrances and cosmetics play a key role.
Hence, the rising significance of personal grooming will propel the demand for fragrances in the U.A.E. in the coming years.
