According to the latest report by IMARC Group, titled, “Sleepwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global sleepwear market reached a value of US$ 11.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2027, exhibiting at a CAGR of 8.65% during 2022-2027.
Sleepwear is a comfortable garment worn while sleeping or relaxing. It is manufactured using breathable and light materials, such as cotton, wool, rayon, polyester and satin. Nowadays, leading players are offering sleepwear in various designs, styles, and patterns to suit the preferences of customers across the globe.
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Market Trends
The growing apparel industry, in confluence with the increasing implementation of organized retail channels, represents one of the key factors driving the market. Besides this, various manufacturers are expanding their businesses via online distribution channels and investments in promotional activities through social media to enhance brand awareness. They are also adopting environment-friendly manufacturing practices, which are generating minimal waste and carbon footprints. This, along with the easy availability of stretchable and quick-drying sleepwear, is strengthening the market growth. Apart from this, the rising demand for convenient, bridal, premium quality and plus-size night-dresses and gowns is projected to fuel the market growth.
Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- AEO Management Co.
- Calvin Klein Inc. (PVH Corp.)
- Hanesbrands Inc.
- Hanky Panky Ltd.
- Harrods Limited
- Jockey International Inc.
- Marks and Spencer Group plc
- Nasty Gal Inc. (Boohoo Group plc)
- Saks Fifth Avenue (Hudson’s Bay Company)
- Selfridges & Co.
- Under Armour Inc.
- Victoria’s Secret (L Brands).
The report has segmented the market based on product type, material, distribution channel and end user.
Breakup by Product Type:
- Top Wear
- Bottom Wear
- Night Dresses and Gowns
- Sleepwear Set
Breakup by Material:
- Cotton
- Wool
- Silk
- Others
Breakup by Distribution Channel:
- Supermarket and Hypermarkets
- Online Stores
- Discount Stores
- Others
Breakup by End User:
- Men
- Women
- Kids
Breakup by Region:
- North America
- Asia-Pacific
- Europe
- Latin America
- Middle East and Africa
Table of Content:
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Sleepwear Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Top Wear
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Bottom Wear
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Night Dresses and Gowns
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Sleepwear Set
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Material
7.1 Cotton
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Wool
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Silk
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Online Stores
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Discount Stores
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by End User
9.1 Men
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Women
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Kids
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 AEO Management Co.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Calvin Klein Inc. (PVH Corp.)
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Hanesbrands Inc.
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.3.4 SWOT Analysis
15.3.4 Hanky Panky Ltd.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Harrods Limited
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Jockey International Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 Marks and Spencer Group plc
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Nasty Gal Inc. (Boohoo Group plc)
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 Saks Fifth Avenue (Hudson’s Bay Company)
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Selfridges & Co.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Under Armour Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.11.3 Financials
15.3.11.4 SWOT Analysis
15.3.12 Victoria’s Secret (L Brands)
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
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