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As the potential of blockchain is here to transform globally, the crypto assets can bring emergence in financial services. As the people are already familiar with utility tokens, however, STO is a fresh concept across the market. This ‘STO’ stands for Security Token Offering which enables regulated sources to introduce a crypto token. These security tokens are backed by real-world assets where it complies with SEC regulations. When it comes to securities tokenization it increases the liquidity of underlying assets to indulge more investors.
Marketing your security token is essential if you want to get more future returns and profits on the shares by outstretching to investors across the nation or globally. However, there are a few prerequisites that are required to go through prior you start with the marketing of STO.
Here is the term ‘General Solicitation‘ which will now be discussed before proceeding with the STO marketing approach.
General Solicitation
As per the Securities and Exchange Commission, General Solicitation enables users to request and promote an offering extensively which rely on the mentioned conditions :
- Token sellers should go through all the acceptable steps to confirm the accredited investors’ status.
- Every condition offered in Regulation D should contend.
- The entire buyer in the offering is recognized, the investor.
Below is the step – by step guide to STO Marketing Strategies for each state of Security Token Launch.
Initial Stage
- White paper – In the case of STOs and ICOs, a whitepaper is the most important marketing prerequisite. It is a request for investors that details each thing about your project. Whereas you need to make sure that the white paper contains information about the legal regulations and compliances so that investors are able to take the right decision and invest accordingly.
- One Pager – It is considered a simple document that provides a high-level overview of a product, service, or business. One page document assists industries and startups to promote their offerings to accredited investors.
- HTTPS – Prior to introducing a security token, ensure that the website should be HTTPS which shows the website is protected. It is important when it comes to SEO as search engines allow ranking websites with HTTPS.
- Simplifying your idea – Before finalizing the idea behind your project, you need to have a conversation with your technical and non-technical friends. See later if someone doesn’t understand your idea, if someone isn’t convinced with your idea, work on it again and try to make it more practical.
- Blog writing and search engine Optimization – If you have a blog then it will be easy and convenient to acquire organic traffic to your website which emerges the branding and offer value to your project.
- Guest Blogging – It is one of the marketing techniques in Guest Blogging were contributing a post/ article to another individual’s website or blog to extend exposure, relationships, links, and authority.
Pre STO
PR and Media OutReach –
During your STO project, press release and media outreach will assist you from various parts of the world. Although, it is an offering of a security token which you’ll have to research deeply for the PR websites that enable the posting of STO press releases.
Getting high DA backlinks –
Domain Authority (DA) is developed by Moz which is known as a search engine ranking score that shows how well a website can rank on SERPs. The higher the DA, the higher the website is likely to rank in terms of any search query.
STO Listing Websites –
STO is known as a listing website that can help investors to locate the project in a convenient manner. In case of finding the right STO listing website, you can check the domain authority of the website and never forget to get suggestions from your colleagues and authority.
Social Media Marketing –
There are certain social media marketing platforms that might allow you to promote your STO to investors over various corners of the world.
It is one of the most popular and professional social media platforms where it allows you to keep your community updated with all the latest crypto news and indulge in the crypto influencers and brands.
It is also one of the best platforms when it comes to STO marketing efforts. There are several people who aren’t aware of Reddit, however, making a subreddit for your organization/ startup can enable you to stand up in the queue of updates of the community and get feedback from followers.
Telegram
Telegram in no time becomes the widely used crypto community platform where each STO project carries at least one admin. Here the medium enables all the members of the community to connect with each other.
Steemit
Steemit is another social media platform that enables you to run content competitions for STO projects. Here, you can tell your community to write articles for your project and pay them the right amount. You can also write articles and submit them to the Steemit community for publishing.
Create profiles on the professional websites
You are required to have a profile on a professional platform so that followers and investors can get a feel for your professionalism. You can utilize the mentioned websites in order to acquire more credibility :
- Crunch Base
Running video campaigns
Video campaigns hence another platform that enables you to run video advertisements on various video streaming platforms such as Vimeo, YouTube, and other channels. Into this, one can market the demo videos of their project which results in investors getting attracted, and then, they get a clear vision of your idea.
Running STOs
Deal Marketing –
Starting from brainstorming innovative ideas to answering perplexing questions is important. However, the most important part to become an expert is explaining your idea properly. Owing to these skills’ capacity to sell security tokens.
Make credibility through networking –
In the security token marketing, networking, and building trust are crucial things to do. Where buyers can look further for seamless transactions while eliminating unwanted nuisances. However, potential investors also search for someone like friends or acquaintances who are investing in a similar project.
Airdrop –
It shows that tokens are allocated among the community for smaller or smaller tasks. This has been accomplished to ensure that tokens are issued and that as many people as possible should be involved in the project.
Commenting on Related Forums –
This forum is a website of online discussion where people can communicate across each of them in the form of published messages. It totally relied on the user access level, the published comment might need approval via a moderator prior to it going live.
Post STO
List STOs on Exchange –
Getting listed on an STO exchange is difficult. There are many exchanges that go for high prices in order to list on their websites. However, friendly relations with the main people in the cryptocurrency industry might assist you to get listed at a lesser price and get through the whole listing instant.
Keep community updated –
You need to keep your community up-to-date and well informed across all the platforms where you have made profiles. To do that you need to involve with the members of your community and accredited investors on a continuous basis.
Performance Marketing –
This performance marketing is considered as one of the best marketing practices, that provide cost-effective solutions to the market with creative ideas and improve visibility. As there are many companies in the queue who are into STO marketing, where SAG IPL is one of the most familiar names. The organization has highly – skilled professionals who are in this field for so long. The company has clients across the globe who have already appreciated the work done by the team.
