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Do you want to learn how to advertise on Facebook and Instagram as efficiently as possible? Do you want clients, bosses, and potential employers to think of you as more trustworthy? If you’re thinking about taking digital marketing Certification course exam and becoming certified, you’ve come to the correct spot. I earned the title of Facebook Certified Buying Professional after passing two Facebook Blueprint examinations. Here’s my take on the exam, including whether it’s worth the money and how to prepare for and pass it.
What exactly is the Facebook Blueprint Certification, and how does it work?
The official Facebook course on digital advertising on Facebook-owned networks is called Facebook Blueprint. There are over 100 mini-courses to pick from, and they’re all completely free. Completing Facebook Blueprint courses will give you a solid understanding of how advertising works on Facebook’s platforms, from comprehending Facebook Audience Insights to evaluating lift in ad recall on million-dollar budgets. You’ll also learn about the most current Facebook ad changes and the most recent Instagram ad updates. Facebook Blueprint also offers exams that allow users to become certified in specific areas of Facebook advertising in addition to the classes. Currently, there are nine major categories.
What is the cost of Facebook Blueprint certification?
Each Facebook Blueprint Certification exam costs between $99 and $150 USD, depending on the level of certification. What are the Facebook Blueprint Certification examinations’ levels of difficulty? The first time I took the Facebook Blueprint Certification examinations, I failed — not because of my core competencies, but because my internet went down in the middle of the exam. If they lose communication with you, it’s an automatic fail. This is how things work. The exam can be taken online, however it must be taken in a sparsely furnished office. Nothing is permitted to be hung on the walls. You can put anything on your desk except your computer, monitor, keyboard, and mouse. There isn’t any paper to be found. There aren’t any pens left. Nothing.
Is obtaining the Facebook Blueprint Certification worthwhile?
Consider the cost, the time spent preparing, and the stressful exam environment before deciding whether the exam process is worth going through to become certified. In truth, the Facebook Blueprint Certification is the only industry-recognized Facebook advertising credential. Because of Facebook’s size, many employers who utilise Facebook adverts, as well as many clients, are aware of the certification. When applying for a relevant career, having a Blueprint certification can help you stand out from the crowd. It can also give agencies the same competitive advantage as non-certified agencies when proposing clients (and freelancers, too). Is it true that becoming certified in the Facebook Blueprint will secure you that job or client? Clearly not.
So, now that you’ve obtained your Facebook Blueprint certification, what should you do?
Aside from notifying your mother, there are a few things you can do right now. To begin, join the unofficial Facebook Certified Professionals group on Facebook. If you aren’t already a member of any other Facebook groups involving Facebook ads, I encourage you join. To be honest, if you’re already a part of a few good groups, I don’t think you’d be missing out on anything. Second, you can start learning about more advanced Facebook ad campaign scalability strategies. Understanding how Facebook ads work is one thing; putting them into practise is another. Our objective at Revealbot is to help Facebook marketers succeed, and this mission guides not only our product development but also our marketing strategy.
