TikTok Ads: 5 Great Steps To Bring It Up

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TikTok ads
TikTok ads

Power to you if you didn’t use TikTok during your quarantine. For a long time, I was a skeptic, but let me assure you: TikTok is addicting in every manner. Not only will you learn new talents and music, but there is something for everyone ( activist TikTok, dancing TikTok, beans TikTok, beauty TikTok). 

What’s my point? You should be on TikTok if you aren’t already. And your company should be as well. The platform is rapidly overtaking Instagram in terms of youth engagement metrics, so you ought to be speaking their language there if your target demographic is there. In this post, I’ll walk you through five simple steps to get began with TikTok advertising. I’ll also show you how to react to your advertising.

 

TikTok Ads

TikTok is the quickest developing social media network, having been downloaded over two billion times. TikTok, particularly in this epidemic world, may be a welcome relief for individuals searching for innovative and humorous ways to interact with one another by creating original content.

While TikTok does not disclose its audience demographics, studies indicate that its user base is growing from Generation Z to Millennials; nonetheless, 67 percent of users are below 29. They have around 800 million monthly active users(MAU), of whom 65 million are in the United States.

 

Five simple steps to get your TikTok advertisements up and running

TikTok advertising is divided into three layers: advertising campaigns, advertising groups, and advertisements. I’m going to guide you through creating each of them to have your TikTok advertisements up and running in this part.

 

Create a business profile

Even if you have a regular TikTok account, you’ll need to create a business account—I recommend using your company email for this. Previously, you had to apply for approval to advertise on the network, but now anybody can sign up and begin creating campaigns.

 

Construct an advertisement campaign

After logging in, TikTok will direct you to the page of campaign creation. You are fortunate. If you want to look around before starting up, you can quickly return to the “Campaign” menu. Indeed, this platform is quite simple (nearly barebones), ensuring that you will not become disoriented.

Remember to give your campaign a name and to select a budget in the campaign settings! A remarkable aspect of TikTok is the ease with which a unique split test can be initiated in campaign mode.

Once you’ve chosen a campaign name and established a budget, the moment has come to launch. You must select a marketing aim for your campaign. As is the case with the majority of advertising platforms, TikTok simplifies the process. Let’s go over the choices.

     Objectives of advertising

Your first direct approach is to raise awareness with a reach campaign. This campaign is solely for branding reasons; it will not feature a call-to-action and will instead focus on displaying your advertisement to the maximum number of feasible users.

Finally, but certainly not least, conversion. It’s a choose-your-own-adventure campaign in which you select the ultimate objective, which might be subscribing to an email newsletter, creating an account, or purchasing a product on your e-commerce site.

 

Choose an advertisement group.

It’s the point at which things become operational. You’ll select ad placements, budgeting, details, and billing, as well as third-party tracking in this section. The specifics of your advertisement will vary according to your campaign aim but should be pretty straightforward. For instance, if you select “traffic” as your aim, the ad specifications must specify whether you’re directing visitors to your app or a website, as well as the precise location where you need them to land.

     Reminder

If you’re promoting deeper-funnel activities, you’ll need to embed a TikTok pixel on your website to track those people. It’s similar to adding a Facebook or Twitter pixel; drag it into your Tag Manager on Google and go.

     Placement

TikTok offers a limited number of ad placement choices, but only for particular campaign objectives. As with Facebook, TikTok provides a “family of apps” on which you may advertise—such as BuzzVideo, Pangle, and the News Republic—but they are only relevant if you’re promoting outside the United States. You may opt to have your advertisements distributed automatically throughout various applications based on TikTok’s technology, or you can select specific locations for your ads. More information on TikTok may be found here.

     Targeting

As with the ad manager, the targeting choices are very straightforward. You can only target demographics based on age, gender, geography, and language.

Finally, you could target users based on their device kind and connectivity type, which is unique; I’ve never read of targeting users with only 2G…

 

     Budgeting and competitive bidding

Complete your daily budget and, if you choose to perform a split test, pick the days for it to run. You may next provide your bid per click, conversion, or view (or whatever objective you’ve specified), the distribution method, and any third-party tracking links you’d like to include for analytics purposes. Like budgeting, you can also buy cheap TikTok likes to hike your content credibility and reach maximum target users on the platform. TikTok now supports the following third-party measuring platforms.

Bear in mind that your daily budget should be at least $20. In this area, you may select dayparting and frequency limitations based on when your target audience is active on TikTok.

 

Design your TikTok advertisements

Fear not if your firm lacks an in-house creative team, a creative agency, or a filmmaker. TikTok is genuinely a platform for UGC, and they will walk you through the process of creating an advertisement.

Specifications may be seen in the screenshot below. The best (BEST!) thing about making TikTok commercials is that the site will assist you in crafting a video with appropriate background music based on uploaded photos. Normally, I would not advocate using stock pictures in a video, but TikTok films are brief and casual. The more unpolished something appears, the more intriguing it may be.

Select “Create a Video” and then “Video Generator” to reveal the “Smart Video” option.

As per TikTok, the intelligent video generator will adjust the length of your additional video transformation to the music you’ve chosen based on the number of photos you’ve submitted. They recommend submitting numerous pictures or videos to ensure optimal functionality.

For TikTok advertisements, they will display in the stream on a user’s For You page. After the video content ad concludes, it will freeze on the final frame and prompt the viewer to take action—hence the request for the final stanza above.

Additionally, you may make a movie using pictures from your website’s landing page. It’s for e-commerce websites with mobile apps or product pages, but TikTok will take photos directly from your target landing page, match them to relevant music, and create gorgeous advertisements.

As is customary, test, test, test. Experiment with other visuals and music to convey the same idea. Concentrate on a single straightforward message and investigation with various calls to action. Demonstrate your product in action. Utilize hashtags since TikTok users will undoubtedly utilize them to search for content.

 

Establish billing and payment procedures

You’re on the verge of being able to return home. Provide your billing information and payment, and you’re ready to begin running TikTok advertisements! 

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