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In today’s world, it is very important for you to come across the right influencers. You need to up your social media marketing game in order to solidify your presence out there. Thousands of companies have embraced social media marketing and have realized its importance. They can drive your sales.
A successful influencer campaign needs a top agency that will help you hire the right creators, target the right audience, and create the right content. They will establish clear communication so that you do not have to stress at all. You need to create an effective strategy.
If you have a business set up in London, then you have landed on the right page here we are going to talk about influence marketing agencies that can join the gaps between your brand and the influencers.
To make sure that your campaign is efficient and apt, you must hire one of them. They will help you streamline the process and attract your target market the right way.
What is an Influencer Marketing Agency?
It is basically an outsourced marketing agency that deals with aiding companies to reach their target audience via influencers whom they trust completely. Influencer marketing can be termed as a hybrid form of digital marketing technique that combines traditional advertising with social media implications.
It is important for you to understand which influencers are right for what you sell and represent. Moreover, the campaign should fit your budget as well. The agencies, which act as bridges between both parties, offer end-to-end influencer marketing services and they generally have a huge network of influencers.
Does hiring influencer marketing agencies provide the right return on investment?
Whether it is a new product launch or you want to run this campaign to create a buzz in the market, it is essential for you to understand that an agency has the right expertise and knowledge in identifying the right influencers.
If you want customer engagement and sales conversion, you must opt for influencer agencies. Hire an influencer marketing agency in London for a streamlined experience.
Here are some of the top ones.
Talent Resources
It is a 360-degree influencer marketing agency in London with a wide chain of celebs and influencers. No matter which business you own, the right knowledge will help you reach new heights. You will also be able to measure the returns with time.
They have an aesthetic sense and know about paid media integration. Talent Resources is the go-to name for brands in London who are looking for brand strategy, communications, and social media management.
With a solid experience of over ten years, the team is known for curating custom, fully integrated influencer-driven social media campaigns. Payless, Fabletics, Dunkin’, Thredup, and CooperVision are some of their clients.
Bark Social
Known for its custom-made, economical packages, Bark Social has been helping companies manage their social media campaigns since 2019. It has worked with clients like Official London Theater, Organico, Instant Brands, Sachet, Firetree, Wharf Distillery, and many other brands. It even provides insights and analysis reports, which are important for you to measure the ROI.
Make Honey
Established in 2018, it is an influencer marketing agency in London. It works with a wide pool of clients and knows which talent pool to attract. They are great for delivering brand-specific results and they tie up with the best creators.
If you are looking for a company that helps with creator discovery, campaign management, and monitoring performance, go for the agency. They also have add-on services like content marketing, social and other digital tactics, etc.
Komodo
If you are based out of London, you might have already heard about this brand, which is known for creator activation, campaign management, talent management, social media management, and content production services. It has been helping clients since its inception in 2017. It has already worked for biggies like Boohoo, Crystal Ski, Asos, Shein, Samsonite, Impulse, etc. It has its own software that measures insights on campaign performance.
Sociably
It is a London-based influencer marketing agency that majorly works with luxury and high-ticket brands. It was founded in the year 2013 and has driven results for Bentley, Jimmy Choo, Overfinch, Ferrari, Blackberry, Mont Blanc, Jaguar, and other luxury businesses.
In fact, one of the partners Louis-Nicolas Darbon is an influencer for luxury items and aids the company runs successful campaigns. So if yours is a niche market or if you make high-end products, you know whom to contact!
Ceek
It caters to UK clients and has built its influencer relationship management (IRM) strategy to partner brands. They provide end-to-end services and provide custom strategy development, content amplification, search and activation, and more. Some of their clients were Fiat, Tinder, The Diet Starts Tomorrow, Peter Street Kitchen, etc.
SEEN Connects
It is an agency in London and was established in 2016. It drives campaigns to boost sales. It enables clients to reach out to the audience with genuine and attractive content. It works with various kinds of influencers and some of its clients include eBay, Panasonic, Mars Wrigley, Bumble, Nike, RedBull, et al.
The FIFTH
It is an award-winning creative agency in London that offers tailor-made campaigns for its clients. Established in 2019, it uses a talent management tool for delivering the best results for clients.
LMG Media
It has a wide network of fashion, travel, tech, and lifestyle influencers. It also provides a free consultation service for brands that want to understand the advantages of influencer marketing. It works on reaching out to a niche audience. It has a huge network of micro-influencers.
OUTREACH
We are going to end the list with OUTREACH, which has worked with The Body Shop, Doritos, Facebook, H&M, Loreal, Schwarzkopf Got2B, and Maybelline. Its network is strong, with top influencers in the UK. They always deliver positive results.
These are some of the factors to consider while selecting the ideal influencer.
Investigate the engagement numbers
Examine their audience involvement attentively since this is the best approach to determine how genuine they are. To create an efficient marketing plan, you need to use data analysis in addition to just numbers.
You must select an influencer who is related to your product or service to find the ideal fit for your company. To get a list of these prospects, you must invest in social listening. How do you go about doing this? You invest time and effort in determining which influencers are already fans and/or users of your product or service. It also includes researching who your fans are following.
Examine their Technical Capabilities
Almost anybody can be an influencer nowadays. Having a decent enough camera and an influencer-like appearance puts you ahead of the curve. Some people may compensate for having a more distinct appearance with their personality through subtitles or anecdotes.
Make contact with them.
When selecting an influencer, it is critical to have a larger perspective in mind. You may believe that just by looking at their page, they are already in line and appropriate for your business. It’s much more than that.
Relevance
You must work with influencers who are a good fit for your company. Looking through the Instagram accounts of influencers, you should be able to visualize your products or services being marketed there. Promotions for a real estate firm, for example, would appear out of place on the Instagram of food and drink influencers.
Authenticity
Genuine influencers are more likely to have a loyal following. By becoming specialists in their field, such as food and drink or fashion, they may gain audience loyalty and trust. They demonstrate their knowledge by including authentic, personal stories, suggestions, and guidance in their posts.
Other top names are Verb Brands, Disrupt, Brandnation, Fanbytes, Socially Powerful, etc.
No matter which agency you choose, do your research well and take a look at the portfolios so that you can create the best campaign with your favorite social media influencer.
