What drives a user to stay on your website?

You can find everything on the internet. Any information or any information is available in a few clicks. But the most challenging thing is to find the website that gives the correct information, fair and relevant, among the multitude of sites that the search engines return to you with each search.

How do websites manage to position themselves at the top of search results, and above all, how do they capture your attention and not let you go to another site? This is what I will explain to you later in this article.

The main asset: the appeal of an optimized website

As with everything, the visual aspect and the perception you have of a website are paramount in your mind. It only takes a few seconds for your brain to know if a website is worthy of your trust and interest, based primarily on the visual aspect of the website. A quality, modern and coherent graphic charter will reassure your visitors as soon as they arrive on your website. Sign of quality, the visual aspect of your site, showcases your work.

Thanks to adequate referencing and qualitative content, you can get help from a web agency to create an optimized website to refine and adapt your platform to your needs and target audience.

In addition to the aesthetic aspect, one of the essential criteria for the comfort of your visitors and your good referencing by search engines is the adaptation of your site to all internet browsers, whether fixed or mobile. Your site must be easily readable, whether on a computer, tablet, or smartphone.

Content quality: an additional advantage

Once the first contact with your visitors has been made thanks to your vision, they will look at your content (what they came for, don’t forget). If the information you are looking for is not there or is difficult to access, your visitors will be frustrated and may go and find their information on another site. And that’s not the goal.

Therefore, your content must always be of optimal quality, original, well written, without spelling mistakes, and short, simple, and understandable sentences. And above all, your information must be original and not be copied to other competing sites. You will be penalized by your visitors, who will get tired of falling back on information that has already been read, and by search engines who do not like lazy content copiers (the penalty for “duplicate content”, duplicate content in French).

Remember to ventilate and illustrate your texts with original images free of rights (the distribution of images that do not belong to you being prohibited) and video content that will bring dynamics to your static texts. Sometimes a well-chosen image or a short explanatory video is more effective and relevant than a long text block.

Fighting against the competition: SEO

Once these best practices are in place, you will have to play elbows with your competitors to guarantee a good position in the search engine results. And there is no shortage of competition! It is so easy to create a website that the web is teeming with sites. Even if, with the quality of your site, you will have no trouble being better positioned than the vast majority of existing sites, you will still have to think about SEO strategy to stay in the lead.

Start with natural referencing (SEO for “Search Engine Optimization,” optimization for search engines). It’s about having a website that follows good development and design practices in code and HTML markup. Also, your content must be relevant and centered around a theme and a set of keywords from the same theme family. Make links between your content, outbound links to sites that add value to your content, and try to obtain inbound links to your content from other sites.

Then comes the artificial referencing phase (SEA for “Search Engine Advertising,” advertising for search engines). It is for you to buy advertisements on the various search engines to allow your site to go up “artificially” in the results of the search engines. You can define the frequency, the amount you want to spend per click and per campaign, the keywords for which you want your site to be offered as advertising, and the target audience (age group, language, centers of interest …).

This phase requires a financial investment that must be controlled and allows effective but short-lived results to be obtained. Artificial referencing is ideal for occasional promotion of your website or highlighting a product or service at a convenient time (flower delivery services for Valentine’s Day, for example, etc.).

To conclude

With all this information, you already have enough to allow you to launch your new projects in the best possible way or to refine those that you have already launched. Even if the results are not visible at the time, you must be patient, SEO being an area where time does things well. Good things come to those who wait for you!

 

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