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It’s possible that your company has personnel requirements that limit your budget, or that you’re simply at a stage of growth where full-fledged marketing isn’t feasible. Many businesses add marketing responsibilities to a staff member’s job description and launch a Custom Build Website when they don’t have the resources to take on a content management system.
While this isn’t necessarily a bad thing to do, it will stifle your development. When it’s time to upgrade to a full-fledged CMS, you’ll need to shift resources to a marketing team or replace one or two employees to rebuild your Custom Design Websites to meet today’s SEO and user experience standards.
Teaching your managers how to use and understand a content management system so they can share ideas and collaborate is a more forward-thinking approach. Understanding the ins and outs of a CMS doesn’t take long, and the small amount of time you invest now will save you a lot of time and effort later.
You can also hire a digital marketing agency to take care of the job for you. A good agency will develop a strategy with you and your budget in mind and will communicate openly to ensure that your business goals and ambitions are met. Professionals in digital marketing are well-versed in content management, and the majority of them are familiar with HTML and CSS, so they can help you customize the look and feel of your Custom Design Websites’ content.
Typically, hiring a digital marketing team is less expensive than hiring a single full-time marketing employee. You don’t need to train content specialists, and they’ve worked in a variety of fields and industries before.
When Using Website Builders, Use Caution
This isn’t to say that all builders are pessimistic. Keep in mind that if you want to grow, you’ll need to move away from the simplicity of building tools and start customizing your website to match your product or service. It’s possible that the transition will be difficult, so prepare ahead of time!
TheCustomWebsites’ digital marketing experts create personalized, branded content, web design, and user-friendly layouts with the help of powerful CMSs. Allow us to manage the creation of your custom website!
What Is the Importance Of User Experience In SEO?
Website owners can no longer hope to rank on Google’s first page by stuffing targeted keywords into their pages, writing catchy, keyword-optimized titles and meta tags, and hoping for the best. Our team at TheCustomWebsites has proven time and time again that SEO works best when a comprehensive strategy is used, with user experience, site speed, content, and crawlability all playing important roles.
In order to achieve the desired result: higher organic rankings and conversions, user experience (UX), and SEO are inextricably linked. Let’s take a look at how UX and SEO are inextricably linked.
To begin, remember that Google’s SEO algorithm is constantly changing. Depending solely on SEO regulations as a strategy is simply insufficient.
“But if I just publish a lot of great content, get a lot of backlinks, and use the right keywords, my SEO should be fine,” many of you may think. “Isn’t a good user experience just a bonus?” This is a misinterpretation of the importance of user experience in relation to SEO.
True, focusing solely on Google’s algorithm will still bring traffic to your site. However, if you don’t focus on providing the best possible user experience for your desktop and mobile site visitors, you’ll limit the utility of your Custom Build Website.
Consider this: understanding your customer is far more important than understanding Google’s algorithm (which is constantly changing). 20,000 monthly website views are meaningless unless they contribute to your conversions, income, or other site goals.
SEO And User Experience: What’s The Connection?
When you look at both SEO and UX, you’ll notice that they have similar goals: to make it simple for customers to find what they want and be satisfied with what they find. There is now a lot of evidence that Google values user experience and considers things like time on page and bounce rate. If you want to rank competitively, you must consider what Google considers important.
For starters, there is already a slew of page elements that have an impact on both SEO and UX. Consider the following examples:
The Content Is Excellent.
Consumers who consume high-quality content are more likely to stay on the page for longer periods of time and to click deeper into the site. This is beneficial to SEO and shows that the site provides a positive user experience.
Website navigation suggestions If a website has clear navigation and a logical site layout, Google’s bots can easily explore it and figure out what it’s about and which keywords it’s targeting. A well-organized, user-friendly structure and navigation on a website result in a more pleasant user experience. Visitors are more likely to stay on a website for longer, convert, and potentially link to or share valuable content in the future.
Knowledge Of Mobile Devices
We also know that Google can grasp other aspects of a website’s UX, such as page layout, in addition to the previously listed common page features that affect both UX and SEO.
Google’s Pierre Far recently recommended that publishers expose Javascript and CSS files to Google in a post on Google+. Google appears able to use this information to assign different values to links base on where they place on the page. Links that place in places where users can easily benefit from them will have a higher SEO value.
In The Future, UX, And SEO
As Google’s ability to replicate human behavior improves, UX is becoming more important in search engine rankings. As we move forward in search marketing, its importance will only grow.
Apart from this type of content quality assessment, little is known for certain about the other UX elements that Google may use as ranking factors in the near future. The following are some possible outcomes, according to Stone Temple Consulting’s Eric Enge:
Consider the following relationship between SEO and UX: The user experience (UX) focuses on your Custom Website Design visitors, whereas the search engine optimization (SEO) focuses on search engines. Both have the same goal in mind: to give users the best possible experience. As we move forward in search marketing, they are (and will remain) inextricably linked. Accept both of them!
Having a good SEO rating and attracting visitors to Create Custom Website is only one part of the equation. You must be equally concerned with making sure that your website addresses and resolves user concerns. A positive user experience can assist in making this a reality.
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What Motivates Customers To Make Online Purchases?
It is not an exaggeration to say that everyone and their dog has purchased something on the internet. According to a Pew Research poll, 80% of Americans have made. An online purchase, with 15% doing so at least once a week.
However, just because the majority of Americans go online to shop does not mean they buy anything. 70% of all online shopping carts are abandone, costing e-commerce businesses an estimate $4 trillion in lost revenue.
We already know that poor WordPress Custom Website Development can put obstacles in the way of customers making purchases. So, once those roadblocks has remove, what else can e-commerce businesses do to encourage customers to finish their purchases? The infographic below looks at some of the key factors that influence online shopping behavior.
