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Creating a website and ranking high in the search results seems more attainable with the help of Jersey City SEO. Yet, even though keywords are all put in the right places on website pages, ranking at the top of the search engine results pages (SERPs) might still be challenging for many reasons. Also, the inability to use other ranking factors appropriately could still create a negative effect.
There is a possibility that keywords are not ranking owing to low-quality content. Google focuses primarily on the content of each website; it favors high-quality, user-centric, and extensive material. If a website fails to have the qualities that Google is looking for, it will be challenging to rank in the SERPs.
Moreover, partnering with agencies offering content marketing and other SEO services in Paterson, NJ can help businesses develop solutions to the most critical issues the target audience faces in exchange for the audience’s attention. Keywords will not rank well if the website’s content does not fit with what the people are searching for.
Poor on-page optimization could also cause web pages to not rank. Their meta tags need to be improved for a website to have a chance at ranking higher. Examples of meta tags include the title tag or the page’s title, the meta description or the brief description that appears below the search results, and alt tags that are used to describe pictures on the site.
A good SEO strategy also requires strong off-page optimization. Off-page SEO refers to the construction of an online authority by acquiring connections from many other websites; this includes backlinks. However, Google has a zero-tolerance policy for unethical or black hat link-building methods and punishes sites that use them. This could be another reason the site’s keywords are not ranking. A website’s ability to move up in the search results will be hampered after receiving a penalty. In some circumstances, these penalties may make it impossible to rank ever again.
To know more about successful SEO below is an infographic from Landau Consulting that discusses what to do if a website’s keywords do not rank.
