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Today, digital marketing is more important than ever before. The Internet has empowered consumers and given them access to information like never before. As a result, they’re also much choosier about the brands they support and the companies they buy from.
Whether you’re just getting started with online marketing or looking for new ideas to help your business succeed, these digital marketing trends will give you some great insight into what works today.
Content marketing is still king.
Marketers have been turning to content marketing since the advent of the Internet because it’s such a powerful marketing tool. In 2019, it will continue to be a mainstay in many marketers’ strategies. With new technologies and trends emerging, the content will also take on new forms and shapes.
It’s reasonable to expect that marketers will continue to develop new types of content and evolve their strategies to accommodate new media. A recent study conducted by HubSpot found that 89% of marketers are increasing their investment in content marketing. With the shift to digital marketing, however, comes a new set of challenges. To remain competitive and relevant, marketers need to provide high-quality, unique content.
This content needs to be shareable and easily discovered by the right people for it to be effective. Traditional forms of content marketing like blogging, webinars, and newsletters are still some of the most effective ways to attract and engage customers. But marketers also need to take advantage of emerging and evolving technologies and trends in order to provide engaging content that keeps people interested.
Video marketing will continue to grow.
The shift to digital marketing has opened up more opportunities than ever before for marketers to engage with their audiences. One of the most effective ways to do this is through video marketing.
And with the rise of social media and the ability to distribute video content, the potential for video marketing to grow has never been greater. According to HubSpot’s State of Marketing and Sales report, video marketing was one of the top three investment priorities for marketers in 2019. Video marketing is effective in so many ways.
It can be used to educate customers, provide demonstrations, and/or drive sales. And best of all, it’s a highly flexible type of content. In fact, it’s one of the easiest types of content to create, which makes it a great choice for beginners and smaller businesses who may not have the resources to invest in other types of video content.
One of the biggest benefits of video marketing is its ability to engage viewers. People are naturally drawn to visual content, which means they’re more likely to pay attention and retain what they’ve seen.
Virtual reality and 360-degree video will become more popular.
Virtual reality (VR) and 360-degree video are two forms of visual, immersive content that are currently growing in popularity. VR is a fully immersive experience that shuts out the rest of the world to focus on a single object or experience. 360-degree video is similar, but the viewer can also look around within the video.
You might think that VR and 360-degree video are hot new technologies. But the first VR headset was developed in the 1960s, and 360-degree video dates back to the 1890s. While VR and 360-degree video have only recently become more mainstream, they’ve been around for a long time. VR and 360-degree video have exploded in popularity due to the rise of affordable and accessible technologies. Headsets such as the Oculus Rift, HTC Vive, and PlayStation VR are now widely available for users. 360-degree cameras are also more affordable than ever, with popular products like the GoPro Fusion, Samsung Gear 360, and LG 360 Cam costing under $300.
Artificial intelligence and machine learning will become more commonplace.
Artificial intelligence (AI) and machine learning are two terms that marketers are likely to encounter more frequently in the near future. These technologies are widely being used in sectors like agriculture, transportation, and healthcare. But marketers can also take advantage of these technologies to help make their work more efficient and effective.
AI is a technology that replicates some of the functions of the human brain, such as learning and problem-solving. It’s designed to improve over time as more data is collected and analyzed. AI is already being used in marketing in a variety of ways, such as to automate certain tasks like email scheduling. And it’s expected to become even more commonplace in the near future.
According to a survey conducted by HubSpot, 87% of marketers think AI will have a “significant impact” on their marketing in the next five years.
Marketing automation will be a key focus area for most brands.
Marketing automation is a term that describes a set of software and tools designed to help businesses automate repetitive tasks within their marketing efforts.
It allows marketers to create automated campaigns that can be personalized based on user actions. These campaigns can include emails, SMS, web pages, social media posts and Ads campaigns. Marketing automation tools are designed to make marketing tasks faster and more efficient. They can help to eliminate activities that take up too much time and help marketers to focus on activities that are more important.
It can help marketers to personalize each customer’s experience and make the sales process more efficient. In most cases, marketing automation tools are used in conjunction with other marketing tools for the best results.
Marketing professionals need to have flexible skillsets.
Marketers will always need to have certain skills. They need to have an understanding of the customers they’re trying to reach, be able to analyze their behavior, and know how to create content they’ll find helpful.
But marketing is a rapidly changing industry that has new trends and technologies popping up all the time. With so many new developments, it can be challenging to keep up with everything that’s happening. Sometimes it can feel like you’re constantly being asked to jump from one new technology to the next without ever getting a chance to settle into a groove.
While it’s important to always remain on top of new trends and technologies, it’s also important to not feel like you need to be an expert in everything. Instead, it’s better to focus on a few key areas where you really excel while also learning about the rest.
Voice Assistants
If you’ve been paying attention to marketing in the past few years, you’ve probably noticed an increase in the number of ads for voice-activated virtual assistants like Amazon’s Alexa and Apple’s Siri. These ads have increased in frequency due to the fact that these voice assistants have become extremely popular among consumers.
According to HubSpot’s State of Marketing and Sales report, 68% of marketers say their target audience uses voice assistants at least once a month. As consumers continue to adopt these virtual assistants, marketers will want to ensure their companies are taking advantage of this growing trend.
The best way to do this is by creating marketing campaigns designed around these voice assistants. Voice-activated virtual assistants are an excellent way to engage customers, drive sales, and increase brand awareness. They also provide a more personalized experience for users.
Real-time Marketing
Real-time marketing is an approach that aims to create content that is relevant to the current moment in time. It’s designed to help brands respond to current events, breaking news, and other topics that are relevant to the general public.
This type of marketing has become increasingly popular in recent years, as technology has enabled us to collect more data about our customers. Real-time marketing can be done using a variety of different strategies. It can involve responding to questions and comments left by customers on your website or participating in public discussions about topics that are relevant to your brand.
It can also involve creating content that is created in response to current events and newsworthy topics. The best way to get started with real-time marketing is to think about the topics that are relevant to your brand and the customers you’re trying to reach. Then, try to create content that is relevant to the current moment in time.
Influencer Marketing
While most marketers are familiar with the concept of influencer marketing, they may not be using the approach as frequently as they could be. Influencer marketing refers to partnering with people who have a large following on social media, such as bloggers and YouTube personalities.
The goal of this type of marketing is to reach a large group of potential customers by partnering with individuals who already reach them every day. There are a few ways to begin working with influencers. One
